The Dreaded Author Platform

This post, from literary agent Rachelle Gardner, originally appeared on her Rants & Ramblings On Life As A Literary Agent blog on 6/15/09.

Last week at the Write-To-Publish conference, the one topic that kept coming up in conversations, panels, and workshops was AUTHOR PLATFORM. Yes, the hated p-word!

I explained again and again that publishing just ain’t what it used to be. Gone are the days when publishers were solely responsible for the marketing of a book.

Today’s audience is more segmented than it has ever been before. People have more options for their leisure time than ever before – 600 channels on television, movies on demand, video games and Wii, and then of course, the Internet. It’s harder than ever to attract people to books. The way to do it is increasingly through personal connection, and that means YOU, the author, making connections with your readers.

(This discussion applies mostly to non-fiction writers, but you novelists, take note. It will help you, too, if you want strong sales on your book.)

It has never been more crucial for authors to play a major part in marketing themselves, BUT it has never been easier. Where are readers hanging out these days? The Internet. That’s the best place for you to find readers for your books.

The Internet has leveled the playing field. With a well-written and compelling blog, you have the potential to build a significant platform. If you take the time to research website optimization and do everything recommended to build traffic on your blog, you can build a sizable audience in a matter of months. Then when you begin to use Twitter and Facebook strategically, you can grow your audience exponentially.

You can, and you must.
 

Read the rest of the post on Rachelle Gardner’s Rants & Ramblings On Life As A Literary Agent blog.

Amazon Kindle Numbers

This post, from bestselling mainstream author J.A. Konrath, originally appeared on his A Newbie’s Guide to Publishing blog on 6/11/09.

Elsewhere on the Internets, people have been referring to my previous posts about the Amazon Kindle (here and here) and one of the things they were interested in is numbers.

So here they are. Thoughts, explanations, and predictions to follow.


AFRAID
by Jack Kilborn, a horror novel, was released on the Kindle on April 1. During the first month of its release, it was available for $1.99 on Kindle. During that month, it sold over 10,400 copies.

SERIAL by Jack Kilborn and Blake Crouch was released for free on the Kindle May 20th. It’s a horror novella. As of June 10, it has been downloaded on Kindle more than 34,000 times. SERIAL also appears on www.blakecrouch.com, and has had 12,000 downloads, along with 7000 downloads from the Sony Reader website.

Both AFRAID and SERIAL were released by my publisher, Grand Central. They promoted both titles on Amazon using sidebars on Amazon.com, and on the Amazon Kindle blog.

On April 8th, I began to upload my own books to Kindle. As of today, June 11, at 11:40am, here is how many copies I’ve sold, and how much they’ve earned.

THE LIST, a technothriller/police procedural novel, is my biggest seller to date, with 1612 copies sold. Since April this has earned $1081.75. I originally priced it at $1.49, and then raised it to $1.89 this month to see if the sales would slow down. The sales sped up instead.

ORIGIN, a technothriller/horror occult adventure novel, is in second place, with 1096 copies sold and $690.18. As with The List and my other Kindle novels, I upped the price to $1.89.

SUCKERS is a thriller/comedy/horror novella I wrote with Jeff Strand. It also includes some Konrath and Strand short stories. 449 copies, $306.60.

DISTURB is a medical thriller. 371 copies, $234.21.

SHOT OF TEQUILA
is a crime novel featuring Jack Daniels. 342 copies, $164.02.

55 PROOF is a collection of 55 short stories. 217 copies, $138.99.

PLANTER’S PUNCH is a Jack Daniels novella I co-wrote with Tom Schreck. 154 copies, $107.10.

DIRTY JOKES & VULGAR POEMS is a collection of over 1000 of my Twitters, one-liners, and funny poems. 37 copies sold, $18.57.

So far on Kindle I’ve earned $2781.35 in 64 days.

PRICING: I’ve kept my collaborations priced at $1.59, and upped my other books to $1.89. Also, I reduced the price of my poetry collection to 80 cents.

What I’ve learned about pricing: Not much. I went on some Kindle forums and asked what the magic price point is, and got answers ranging between free and five bucks.

I’ve kept my books under two bucks for several reasons. First, because my intent is to use these books to hook readers and get them to buy my other, in-print titles. I give these same books away on my website for free, so charging Kindle users more than a few bucks doesn’t seem fair.

That said, raising the price from $1.59 to $1.89 didn’t cause any drop in sales or Amazon ranking. In fact, my Kindle numbers have been steadily going up.

I don’t know what the perfect combination of price/profit is… yet. Authors make 35% of their suggested retail price (Amazon then discounts this.) So I can raise the price, sell fewer books, but still make a greater profit.

For me, however, this isn’t all about profit. It’s about units sold. Which also gets confusing.
 

Read the rest of the post on A Newbie’s Guide to Publishing.

Kindle DX Image Test

This is a cross-posting of a piece from Joshua Tallent which originally appeared on his Kindle Formatting blog on 6/14/09. In it, he explores the display and formatting differences between the Kindle and the Kindle DX, with an eye to helping authors avoid any pitfalls in formatting their manuscripts for Kindle publication.

In my book, Kindle Formatting: The Complete Guide, I cover a broad range of formatting information and tips, with examples of HTML code that can be effectively used in Kindle books to create the best display possible on the Kindle 1 and Kindle 2. I bought the new Kindle DX last week, and after some extensive testing I would like to share with you some information on the formatting differences between it and the other Kindle devices.

There are actually not too many formatting differences between the Kindle 2 and the Kindle DX. The basic paragraph formatting is the same, the text indents are the same, and the specialized formatting I discuss in my book for creating outlines and poetry all works the same. It does not appear that Amazon has made any changes to the default text formatting on the Kindle DX like they did on the Kindle 2.

The only change that will make a large impact on anyone developing books for the Kindle DX is the screen size and how images are displayed on the device. I discuss image dimensions on the K1 and K2 in Chapter 5 of my book:

There has been a lot of talk on the Kindle DTP forums about what dimensions an image should be to take full advantage of the available screen real estate. The consensus opinion, and the response stated by the DTP admin, has been that 450 pixels wide by 550 pixels high (a ratio of 9:11) is the proper scale. In the course of my formatting work and testing I have found that there is a little bit more to the story than that.

The actual size of the viewable book area on the Kindle 1 screen is 524px × 640px, and the viewable book area on the Kindle 2 screen is 520px × 622px. Any images larger or smaller than that (including those sized 450px × 550px) will be automatically re-sized until the width or height fits the viewable book area. At 261px × 319px on Kindle 1 and 260px × 311px on Kindle 2 (half the size of the viewable book area) the image is no longer resized to fit the book area’s width or height.

This is important when you are creating logos or other small images for your book. Logos usually look great when sized around 75–100px wide. However, images will still lose some quality when reduced in size, especially photos. I suggest that you keep your images at the Kindle 2 dimensions (520px × 622px) if you can, so that your image quality does not suffer.

Since the Kindle devices all allow image zooming, you could also create images for the K1 and K2 that are 600px × 800px with the instruction that users click on them to zoom in and see the images full-screen. That is not practical in books that have a large number of images, but it would be useful for books with detailed maps or graphics that make a big difference to the content of the book.

Like the K1 and K2, the Kindle DX has specific image dimension restrictions of which every eBook creator should be aware. The DX screen is 824 pixels wide by 1200 pixels high, and the viewable book area on the DX is 744px wide by 1022px high. The DX also has the same automatic up-scaling feature present in the K1 and K2, so all images larger than 372px × 511px will be automatically re-sized to fill the width or length of the viewable area. That applies equally to images made for K1 and K2 books, which are displayed on the DX with a noticeable decrease in image quality.

That leads me to my current frustration and to a very large problem with the current publication process at Amazon. The default format for books on all three Kindles is the Mobipocket eBook format. When you upload a Word document, PDF, or HTML file to the Digital Text Platform (DTP), the system runs Mobigen (the command-line version of Mobipocket Creator) on the file and generates a PRC/MOBI/AZW file that can be read on the Kindle. The same process is activated when you send a file to your Kindle using its e-mail address.

Because the DTP will automatically create a Mobipocket file based on the file you upload, it is always best to create and upload a Mobipocket file yourself. In addition to giving you better control over and knowledge of the book’s formatting, uploading a Mobi file gives you the ability to add a cover image that automatically zooms on the K2 and DX, and it gives you the ability to create waypoints in the Location Bar on those devices, making navigation between chapters as easy as a right- or left-click on the joystick. I cover the details of creating a Mobipocket file with these additional features in Chapter 7 of my book.

However, Mobipocket Creator and Mobigen both reduce the size (and, by necessity, the quality) of images when embedding them in a Mobipocket file. That function was apparently included in the days when Mobipocket books were being read on small Palm-like devices that could not handle large, high-quality images or large file sizes. Images that are the proper dimensions for the Kindle DX screen are automatically re-sized whenever you generate a Mobipocket file. This function cannot be overridden, and is not related to the compression option you can set in the two programs.

The only way I have found around this automatic re-sizing is to generate the Mobipocket file using the any2mobi command line tool provided with calibre. This tool does not re-size the images when it creates the Mobi file, so the quality of the images does not suffer. If you have calibre installed, calling the any2mobi command is very easy. You can run it on an HTML, OPF, or ePub file, or on a file in any of the other supported formats. You could even create your OPF file using Mobipocket Creator, then create the mobi file using any2mobi.

imgThe re-sizing error in Mobipocket Creator and Mobigen brings an important additional side effect into the picture. Because Amazon uses Mobigen behind-the-scenes to create practically all of the books that are for sale on the Kindle store, there are currently no books on the Kindle store that are actually developed specifically for the Kindle DX. In effect, the "Optimized for Kindle DX" icon we have seen cropping up lately is useless. I downloaded samples of many of these books to my DX and found that their images all suffer from the re-sizing/compression issue.

This issue also highlights the problem with selling one book file for use on every eBook device. While the goal of a universal eBook file is great, reality has not yet caught up with desire, even in the ePub ecosystem. Because every device is different, there is still a lot of value in giving users a file that is formatted specifically for their device. This is especially true of devices that have extraordinarily large or small screens, or devices that have display limitations. Amazon has a unique opportunity here to allow publishers and authors the ability to target book files at specific devices. What works well on the K2 may not work as well on the DX, and vice versa. Since Amazon knows what device a file is being sent to, they could set up the system to deliver an optimized book file for the device chosen. That would allow content providers to upload optimized books to the Amazon server with the intent of giving users the best possible reading experience. Whether Amazon adjusts the system to do that or not is up in the air, but I think it would go a long way toward increasing the real and perceived value of eBooks.

Another problem with the way the Kindle devices currently handle images is the automatic up-scaling of images larger than half the viewable screen width. This function creates a lot of confusion about the actual screen real estate available, and, by necessity, it makes small images grainy and pixelated. If you have to make a 200 pixel wide logo 100 pixels wide just to make sure it does not take up the whole screen on the Kindle 2, the logo is going to lose a lot of quality. The resolution of Kindle E Ink screen is 167 pixels per inch, much better than just about any computer monitor available. Images in Kindle books should be allowed to take advantage of that amazing resolution and to take up consistent space on the screen, giving content creators more flexibility in designing eBooks that look great and provide the best reader experience possible.

In conclusion, I sincerely hope that Amazon releases updated versions of Mobipocket Creator and Mobigen, and that they remedy the issues with optimized eBook files and image up-scaling. As always, I will be closely watching the Kindle format, and I will keep you up-to-date if anything changes.

Hat tip to John at Reader Plates for the calibre solution.

Joshua Tallent is the author of Kindle Formatting: The Complete Guide, the founder of KindleFormatting.com, and a Kindle publishing and formatting consultant.

Please. Self-Publishing Isn't Real Publishing, Is It?

This post, by Vérité Parlant, originally appeared on her Whose Shoes Are These Anyway blog on 6/9/09.

You know that song "Dinosaur" by Al Jarreau? Lately I feel just like that.

Despite the success stories I keep hearing about people who’ve published their own books, despite knowing exceptional writers who have, due to the blindness of publishers, had to publish their own books to prove that their work is marketable, I still struggle with the notion that self-publishing is a legitimate route to book publication. This hang-up is about me, I think, internalizing old media messages.

Maybe it’s that self-publishing is also called vanity publishing. After many years of Sunday School, I know vanity is a sin. Perhaps my mind is equating self-publishing with sin-publishing. Hmm. I need an exorcism!

If you look at this poll on self-publishing that I think I created in 2003 or 2004 at a site I rarely visit now but for sentimental reasons am still a member, you’ll see that my apprehension about self-publishing is not a new affliction. When I say afflction, I mean torment. The debate keeps me confuzzled.

I can tell you why self-publishing, especially for people for color, is viable and reasonable. I know the history, how many well-known African-American novelists had to publish their own works first because white publishers wouldn’t do it and black publishers were nearly nonexistent. I concede that even today, good poets in particular, still have to step out on faith and publish their own books of poetry first.

At the same time, I applaud writers who finish their books because it’s something I have yet to achieve. Grrrr! And I cheer them on when they send them to press themselves. "Oh, you go girl!" I say, gesturing thumbs up, weeping on the inside that my book still isn’t done.

Furthermore, I know as the African-American Books Examiner, I will be reading novelists who are either self-published now and will be big names in the future or who used to self-publish and are big names now. And yet for myself I don’t think I will feel published until I finish a book and sell it to a publishing house.

Even if I wrote a book, couldn’t sell it to a publishing house, then turned around and sold millions after publishing it myself, I think the devil on my shoulder would still needle me and say, "Ah, but you didn’t really publish a book, now did you?" Clearly I suffer from giving "authority figures" too much power over my value as a writer.

Read the rest of the post on Whose Shoes Are These Anyway.

Creating Believable Middle Grade and Young Adult Characters

This article, by Laura Backes, is a cross-posting of a piece which appeared on The CBI Clubhouse on 5/19/09.

How to reach older readers with characters that are believable, bold and memorable.

When you search for a novel to read, do you hope to find a story about someone exactly like yourself? That first glimmer of recognition might be intriguing, but after several pages you’d probably get bored. Adults read for entertainment, escape, and to get glimpses of lives different from their own. If the main character is too ordinary or familiar, the story won’t hold any surprises. You already know how it ends.

Middle grade and young adult readers are no different. They want to identify strongly with the characters in their books, and understand those characters’ problems. But they also need the characters to be a bit bigger, braver, or smarter than themselves. The problems must be more dramatic than the readers’ own, the stakes higher. Tension builds when protagonists act more impulsively, foolhardy or selfishly than the reader would ever do. Novels for older readers portray a magnified version of real life.

Even though the characters and their situations might be drawn more sharply in fiction than in reality, they still have to be believable. The reader must be certain that these people could actually exist. The protagonist, however troubled, must be sympathetic enough for the reader to care about his or her problems. Including underlying universal themes of adolescence connects the reader on an emotional level.

Consider Lucy the Giant, a young adult novel by Sherri L. Smith. At over six feet tall, Lucy is literally bigger than her peers. Her size is in sharp contrast to the small Alaskan town where she lives. Lucy’s greatest desire is to fit in, a yearning familiar to most readers. One day, tired of dragging her alcoholic father home from the bars at night and enduring the taunts of her classmates and pitying glances from adults in town, Lucy runs away to Kodiak Island. Mistaken for an adult, she gets a job on a crabbing boat, where Lucy finds adventure, a family of sorts, and even has a near-death experience that teaches her running away from problems is never the answer.

It’s unusual for an adventure story to feature a female protagonist, but virtually every teen will recognize part of him or herself in Lucy. Lucy’s mother abandoned her at age seven, and Lucy spends much of the book blaming her parents for her problems. This is understandable, but what makes Lucy more resilient than an average teen is that she decides to take responsibility for her own life. At age 15, Lucy–already incredibly brave, physically strong, and carrying heavy emotional baggage–grows up.

It’s this “growing up” that marks a young adult character. They enter the story from the world of adolescence, and emerge with tools they’ll carry into adulthood. Though the reader might not make that journey as quickly or completely, he or she need examples of teens who did. If 13-year-old Brian Robeson from Hatchet by Gary Paulsen can survive by himself for 54 days on a remote island in the Canadian wilderness, then surely the reader can hope to survive junior high.

Middle grade readers also love characters who face situations that are more dramatic than their own. These characters learn lessons about life or how the world works, but in the end are still content to remain adolescents for a few more years. In middle grade books, the characters who often unwittingly provide the drama simply by being themselves.

Polly Horvath is a master at creating quirky, complex, funny characters who spin the plot in a new direction simply by entering a scene. Horvath pays special attention to the adults who inhabit the worlds of her child characters (The Trolls and Everything on a Waffle are my two favorites). Richard Peck does the same thing in his award-winning historical novels A Long Way from Chicago and A Year Down Yonder. Both authors have created child viewpoint characters who are dealing with everything from surviving a summer visit with Grandma to waiting for Mom and Dad to show up after their boats were lost at sea. But the stories get their sparks from larger-than-life adult characters. The humor, and the deeper meanings of these books, comes from the children gaining deeper understanding of the eccentric adults in their lives.

When you’re developing characters for your middle grade or young adult novel, start with qualities readers will see in themselves. Then raise the stakes and see how your character reacts. Make her six feet tall. Strand a boy with no wilderness experience on an island with nothing but a hatchet. Send some city kids to spend two weeks in a small town with a crotchety grandmother. Shake up an ordinary family by dropping in an aunt from another country who spins tall tales that just might be true. Go just beyond your own experience, and that of your readers, and think big.

 

 

CBI Publisher Laura Backes has experience as an editor and literary agent, and has been published herself by Random House, Writer’s Digest and The Writer, among many others. She was Technical Editor of Writing Children’s Books for Dummies and is the co-founder of the acclaimed Children’s Author’s Bootcamp workshops.

 The CBI Clubhouse is the online home for Children’s Book Insider readers and the ultimate learning & sharing spot for children’s writers, packed with articles, audio, video and fellowship with writers worldwide.

Publishing Economics 101

This post, by bestselling mainstream author Joe Nassise, originally appeared on the Genreality site.   

In which Mr. Nassise deconstructs the economics of publishing and gives many of us all the more reason to be glad we’ve gone indie.

Let’s say you’re a stock boy at the local supermarket.  You put in twenty hours of work during the week.  You are paid at a rate of $10 per hour.  At the end of the week, you’d expect to walk away with a check for $200 (minus a bit for taxes and such.)

Now, for the sake of argument, let’s say that your boss decides not to pay you that way this week.  “I’m going to pay you a third of the money I owe you at the start of the week,” he tells you, “and a third roughly eight months from now, and then the final third somewhere in the next two years.”  As you begin to protest, he remarks, “and by the way, if you want to keep working here, you’ll be happy to get that.”

Welcome to the wonderful world of publishing economics.

Alright, maybe it’s not as bad as all that, but it’s close.  You see, a writer is paid for their work in an often varying scale of increments and understanding the hows and why of it all can be confusing to the newcomer trying to figure it all out.  I know it was for me.  So for the next few minutes, let’s take a stroll down the road of economics publishing style.

Let’s start with two very key terms – advance and royalties.

An advance is the money a writer is paid up front for the time, energy, and effort that goes into writing a book.  Just in case you were wondering, the typical advance for a first time fiction writer is usually in the neighborhood of $5,000 to $15,000, give or take a few thousand.  (In other words, a single book a year will earn you somewhere in the neighborhood of poverty wages.)

Now that advance is just that – and advance against future royalties.  A royalty is the percentage of the cover price that you get for every copy of your book that gets sold.  Again, things vary, but this is usually in the neighborhood of 5%-10%, depending on number of copies sold. 

The advance is money given upfront against money you are expected to earn by selling copies once the book is published.  Now a writer doesn’t get the advance money all at once – oh no, that would be too easy.  More often than not it is broken down into three, sometimes four, payments. 

This usually means you get 1/3 of the advance when you sign the contract, a 1/3 when you turn in the completed manuscript, and a 1/3 when the book is published.  Given that the time frame from sale to publication date can often be anywhere from one to two years, you can wait a long time for that money to come in.

Read the rest of the post on Genreality.

Is Google Making Us Read Worse?

This post, by Scott Esposito, originally appeared on the Conversational Reading site on 6/20/08.

I tried very hard to take seriously Nicholas Carr’s article in The Atlantic, which has the provocative, and lately rather fashionable, thesis that the Internet is changing the way we read. Google is making us all info-snackers in search of the quick answer; there’s so much content at hand that we can barely stand to get halfway through something before we’re jumping off to the next thing.

I’ll admit, certain aspects of Carr’s argument feel intuitively correct. And I’m seeing an awful lot of books lately about how dumb Americans are becoming.

But when an idea becomes this popular, when it begins to develop that plasticized reek of conventional wisdom, it’s almost begging to be refuted. This is an oblique way of saying that, at this stage in the Google-is-ruining-information debate, someone looking to write an article on how the Internet is killing our attention spans needs something more substantial than the bland assertions Carr brings to the table.

Or to take on this essay from another angle, when someone gets a basic fact like this incorrect, it’s an indication that he’s not being especially rigorous in his theorizing:

Experiments demonstrate that readers of ideograms, such as the Chinese, develop a mental circuitry for reading that is very different from the circuitry found in those of us whose written language employs an alphabet.

One problem: Chinese doesn’t consist of ideograms. No, it consists of characters that stand for morphemes, which are similar to syllables found in languages formed with the Roman alphabet. That this small fact completely subverts Carr’s example is emblematic of the problems confronting the essay a whole. For more on this, just wait till we get to Nietzsche’s typewriter.

I picked up the information about the Chinese language while reading a book (one about the deciphering of ancient Mayan, another character-based language that doesn’t consist of ideograms), and the fact that I read said book all the way to the end makes me a sort of rarity, at least according to Carr’s anecdotal research into his friends’ Internet-ravaged reading habits. I maintain the ability to read lengthy texts despite regular exposure to the Internet, and among Carr’s circle that makes me pretty special:

I’m not the only one. When I mention my troubles with reading to friends and acquaintances—literary types, most of them—many say they’re having similar experiences. The more they use the Web, the more they have to fight to stay focused on long pieces of writing. Some of the bloggers I follow have also begun mentioning the phenomenon. Scott Karp, who writes a blog about online media, recently confessed that he has stopped reading books altogether.

Okay, a confession: I’m not special. I’m just normal, or maybe a little too smart for my own good. I’m not sure, but what I will state with full confidence is that anyone who uses the Internet regularly retains full capacity to read a book. It’s not very hard. What’s hard is leaping from Carr’s stories about his friends to any meaningful warning about the Internet’s effects on our reading habits.

Read the rest of the post on Conversational Reading.

The 32 Most Commonly Misused Words And Phrases

This post originally appeared on the HELP! Educational Blog on 3/11/09.

Let’s get right to the point. Misusing words makes you look less intelligent than you really are. If you misuse words in your writing, it can damage your credibility and diminish the point you’re trying to make. Even worse, it could completely change the meaning of the sentence.

What follows is a list of the 32 most commonly misused words and phrases.

1. Accept/Except- Although these two words sound alike (they’re homophones), they have two completely different meanings. “Accept” means to willingly receive something (accept a present.) “Except” means to exclude something (I’ll take all of the books except the one with the red cover.)

2. Affect/Effect- The way you “affect” someone can have an “effect” on them. “Affect” is usually a verb and “Effect” is a noun.

3. Alright- If you use “alright,” go to the chalkboard and write “Alright is not a word” 100 times.

4. Capital/Capitol- “Capitol” generally refers to an official building. “Capital” can mean the city which serves as a seat of government or money or property owned by a company. “Capital” can also mean “punishable by death.”

5. Complement/Compliment- I often must compliment my wife on how her love for cooking perfectly complements my love for grocery shopping.

6. Comprise/Compose- The article I’m composing comprises 32 parts.

7. Could Of- Of the 32 mistakes on this list, this is the one that bothers me most. It’s “could have” not “could of.” When you hear people talking, they’re saying “could’ve.” Got it?

8. Desert/Dessert- A desert is a hot, dry patch of sand. Dessert, on the other hand, is the sweet, fatty substance you eat at the end of your meal.

9. Discreet/Discrete- We can break people into two discrete (separate) groups, the discreet (secretive) and indiscreet.

10. Emigrate/Immigrate- If I leave this country to move to Europe, the leaving is emigrating and the arriving is immigrating.

11. Elicit/Illicit- Some people post illicit things on message boards to elicit outrageous reactions from others.

12. Farther/Further- Farther is used for physical distance, whereas further means to a greater degree.

13. Fewer/Less- Use fewer when referring to something that can be counted one-by-one. Use less when it’s something that doesn’t lend itself to a simple numeric amount.

14. Flair/Flare- A flair is a talent, while a flare is a burst (of anger, fire, etc.)

15. i.e/e.g- I.e. is used to say “in other words.” E.g. is used in place of “for example.”

16. Inflammable- Don’t let the prefix confuse you, if something is inflammable it can catch on fire.

Read the rest of the post on the HELP! Educational Blog.

Stepping Out of Character – Point of View Made Simple

This article, by Marg Gilks, originally appeared on her Scripta Word Services site. In it, she discusses how to tell when your point of view has shifted, and how unintentional shifts in POV can undermine your characters and make your work difficult to understand. 

Dalquist was shaking with rage, tears streaking down her face. "Get out," she whispered. Then she lunged for the other woman, shrieking, "Get out! Get out!"

Tamlinn managed to hide her surprise at the doctor’s reaction; she’d expected an angry denial, not near-hysteria. With an exultant laugh, she dodged Dalquist and ran for the door to the head. It hissed shut behind her.

Shaking uncontrollably with the roiling emotions the other woman had dredged up, Dalquist collapsed onto the bed, sobbing, and covered her face with her hands.

Yikes! Reading this excerpt from my first novel now, I’m not surprised that agents bounced it back to me so fast, the glue was barely dry on the stamp.

If you can see what’s wrong with this excerpt, congratulations. You understand point of view (POV). If not, don’t feel bad; of all the skills a writer must learn, maintaining point of view seems to be one of the hardest. As a freelance editor, I see POV slips in almost every manuscript I work on. Once attuned to it, a careful reader will even notice subtle POV switches that slip past editors to wind up in published novels.

What’s wrong with the above excerpt?

Paragraph one is ambiguous. Who’s the POV character? The tears streaking down Dalquist’s face could be either felt or seen. Referring to "the other woman" implies that this scene is from Dalquist’s POV. But then, in paragraph two, we are inside Tamlinn’s head, privy to her thoughts. There is no way that Dalquist can know what Tamlinn had expected, so Tamlinn must be the POV character. However, in paragraph three, our POV character, Tamlinn, has left the room; the door has shut behind her, leaving the reader behind to see what is impossible for Tamlinn to see. More, the reader knows not only that Dalquist is shaking — something Tamlinn could have seen, had she stayed — but that she is shaking because her emotions are in turmoil. Tamlinn may have suspected rage, but "turmoil" suggests more. This is Dalquist’s POV.

Every scene should have only one POV character, and everything must be filtered through that POV character’s perceptions. Only the POV character can know what he or she is thinking — he can’t know what anyone else is thinking, so the reader can’t, either. The POV character can’t see what’s going on behind her or what the person on the other end of the phone line is doing while they are talking, so the reader can’t know what’s going on in those places, either. Keep that in mind — stay firmly inside your POV character’s head — and you’ll rarely have trouble with point of view.

But, isn’t it so much easier just to tell the reader what character X is thinking, rather than trying to show it in ways the POV character (and thus, the reader) can see and understand? Why stick to the one-point-of-view rule?

Let’s look at that again, and we’ll see a hint: isn’t it so much easier just to TELL the reader what character X is thinking, rather than trying to SHOW it in ways the POV character can see and understand?

Yup: "show, don’t tell."

"People become, in our minds, what we see them do," says Orson Scott Card in his book, Characters and Viewpoint. We believe what we see more readily than what we’re told. And what are readers learning, watching through our POV character’s eyes? They’re learning about the characters. Firstly, they’re learning what character X is like by viewing his actions, and secondly, they’re learning about our POV character by how he perceives character X’s actions.

Yup: characterization.

Read the rest of the article on the Scripta Word Services site.

What We Saw When We Looked Through Their Eyes

This article, by Steve Outing and Laura Ruel, originally appeared on Eyetrack III. While the article is geared toward the designers of news websites, it provides invaluable insight into how visitors’ eyes track across any website—information you can put to use when designing or redesigning your own website or blog.

News websites have been with us for about a decade, and editors and designers still struggle with many unanswered questions: Is homepage layout effective? … What effect do blurbs on the homepage have compared to headlines? … When is multimedia appropriate? … Are ads placed where they will be seen by the audience?

The Eyetrack III research released by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools could help answer those questions and more. Eyetracking research like this won’t provide THE answer to those questions. But combined with other site metrics already used by news website managers — usability testing, focus groups, log analysis — the Eyetrack III findings could provide some direction for improving news websites.

In Eyetrack III, we observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. In this article we’ll provide an overview of what we observed. You can dive into detailed Eyetrack III findings and observations on this website — use the navigation at the top and left of this page — at any time. If you don’t know what eyetracking is, get oriented by reading the Eyetrack III FAQ.

Let’s get to the key results of the study, but first, a quick comment on what this study is and is not: It is a preliminary study of several dozen people conducted in San Francisco. It is not an exhaustive exploration that we can extrapolate to the larger population. It is a mix of "findings" based on controlled variables, and "observations" where testing was not as tightly controlled. The researchers went "wide," not "deep" — covering a lot of ground in terms of website design and multimedia factors. We hope that Eyetrack III is not seen as an end in itself, but rather as the beginning of a wave of eyetracking research that will benefit the news industry. OK, let’s begin. …


At the core: Homepage layout

While testing our participants’ eye movements across several news homepage designs, Eyetrack III researchers noticed a common pattern: The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.

 

How a typical site visitor's eyes move across a web page

(image copyright Eyetrack III, The Poynter Institute)

Depending on page layout, of course, this pattern can vary. The image above is a simplistic representation of the most common eye-movement pattern we noticed across multiple homepage designs. (In other words, don’t take what you see above too seriously.)

Now also consider another Eyetrack observation: Dominant headlines most often draw the eye first upon entering the page — especially when they are in the upper left, and most often (but not always) when in the upper right. Photographs, contrary to what you might expect (and contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren’t typically the entry point to a homepage. Text rules on the PC screen — both in order viewed and in overall time spent looking at it.

A quick review of 25 large news websites — here’s a list of them — reveals that 20 of them place the dominant homepage image in the upper left. (Most news sites have a consistent page design from day to day; they don’t often vary the layout as a print newspaper would.)

We observed that with news homepages, readers’ instincts are to first look at the flag/logo and top headlines in the upper left. The graphic below shows the zones of importance we formulated from the Eyetrack data. While each site is different, you might look at your own website and see what content you have in which zones.

Read the rest of the article on Eyetrack III.

An Author's Field Guide To Internet Trolls

This is a cross-posting of an entry from my Indie Author blog, dated 6/8/09.

‘Author Platform’ is the buzzphrase of the moment. If you’re doing a good job of creating and maintaining that all-important communication channel between yourself and the public, it’s only a matter of time before the web trolls descend upon you to ruin things for everyone.

Herewith, I present a relevant excerpt from Ms. Gertrude Strumpf-Hollingsworth’s “Encyclopedia of Annoyances, Bothers and Frustrations”, which provides a valuable natural history lesson in the identification and management of the species most likely to darken an author’s virtual doorstep. 

Introduction

The Internet Troll (webicus infuriatum) is a hardy, highly adaptable family of parasites with established populations all over the web. Most leading Techno-Naturalists classify it as a viral organism due the fact that it reproduces by infecting members of targeted populations. Once exposed to webicus, susceptible individuals soon display the aggression, vitriol and boorishness which are the identifying hallmarks of all Trolls.

Hiding behind a pseudonym, webicus will quickly become the dominant element in any online ecosystem which provides it with a steady supply of attention and argument. In fact, webicus is so skilled in monopolizing these resources that it frequently drives off larger, but more peaceable, local populations. While all Trolls are destructive, there are perhaps none so pernicious as the subspecies which target author websites and online writer communities. Armed with a voluble nature and much larger vocabularies than other Trolls, these are particularly troublesome. 

The Queen Bee/King Drone (lordicus cliqueium)

Behavior: Lordicus begins by befriending charter members and site owner/administrators alike with its initial friendliness and offers of assistance. With favors banked and loyalties established, lordicus reveals its true nature when another community member voices a dissenting view, or becomes as well-liked as lordicus. In either case, lordicus and its followers close ranks to attack or freeze out the other member, claiming to speak on behalf of the entire community.

Control: The only effective method of lordicus control is a strongly-worded email from the site owner or administrator. Lordicus’ response is invariably a dramatic, martyred leave-taking from the site, after which it will continue to lurk and foment dissention among other members via off-site communications.

Identifying Call: A shrill, “Who do you think you are?”, sometimes followed by a low-pitched, “Nobody cares what you think, anyway.” 

The Puffed Pedant (self-importantia verbosia)

Behavior: Self-importantia is known for its lengthy, patronizing deconstructions of other members’ writing, in which it takes great pleasure in pointing out every broken rule of grammar, plotting, characterization and the like, regardless of whether or not said rules were broken intentionally, as a stylistic choice. Given that s.i. is never a published author in its own right, one might expect other community members to routinely disregard its remarks. However, s.i. posts with such smug conviction that it effects a sort of Jedi Mind Trick on the least experienced and most gullible members of the community.

Control: Since s.i. doesn’t technically overstep a site’s Terms of Service, there’s little the site owner/admin can do to put a stop to its antics. It was once thought that exposing the Pedant to the works of Kurt Vonnegut or Anthony Burgess would humble and silence the creature, but field studies have proven it will merely label such works “the exception that proves the rule” and emerge both unscathed and uneducated by the experience. Depriving s.i. of the attention, argument, and writing samples it craves usually proves more effective.

Identifying Call: A repetitive, clucking, “Do your homework.”  

The Prickly Recluse (hypersensitivium rex)

Behavior: This species is known for its uncanny ability to incorrectly interpret the tone or meaning of any other member posts, regardless of how innocuous those posts may be, invariably choosing the most negative or insulting meaning possible and taking that meaning entirely personally. From there, hypersensitivium will repeat and repost its incorrect interpretation in an effort to rally support and sympathy for itself.

Control: First-time victims generally interpret the Recluse’s behavior as innocent misunderstanding, and will usually attempt to resolve the matter with an apologetic, clarifying post. However, since hypersensitivium will misinterpret the palliative post as well, such efforts are destined to fail. A warning post or email from the site administrator will generate one last, self-pitying post from the Recluse, followed by several weeks of absence from the site. It is from this latter behavior that the Recluse gets its name. 

Identifying Call: A sharp, striking, "How dare you!" 

The PubPro Mimic (wannabeum knowitallia)

Behavior: This type of Troll masquerades as a publishing industry professional with many years of relevant experience, yet never offers any proof of its claims and simply ignores all requests for such. Nevertheless, using its supposed trove of expertise as bait, wannabeum easily attracts a cadre of insecure writers looking for a “secret handshake” or other insider knowledge that might give them an edge in getting published.

Since wannabeum lacks the expertise to which it lays claim, its haughty assertions about writing, getting an agent, publishing and bookselling are largely false. Even so, any attempt to correct the Mimic directly, or even to merely post an alternative viewpoint, will backfire in a firestorm of belittling recriminations from the Mimic, which will rely on its claimed expertise as all the support or proof its posts require.

Control: Catching wannabeum in a resumé lie will cause it to immediately vacate a site, but this is nearly impossible since wannabeum never posts under its real name and is careful to keep the identifying details of its claimed career experience vague.

Identifying Call: “If you’d worked in the publishing business for as many years as I have, you’d know how ridiculous you sound.”

The Equalizer (evenus stevenus)

Behavior: Evenus is the self-appointed score keeper and referee of any community it inhabits. Evenus keeps constant track of who has shared good or bad news, who has posted congratulations or sympathy, and whether or not such congratulations or sympathies are adequately effusive and timely. Anyone failing to pass the Equalizer’s test is subjected to the same kind of freeze-out favored by the Queen Bee / King Drone, but unlike that species, the Equalizer keeps the impetus behind its attack secret for as long as possible. Often, Evenus deprives its victims of this information for so long that another member of Evenus’ circle is ultimately the one to reveal it.

Control: As with the Puffed Pedant, since Evenus doesn’t technically break any site’s Terms of Service, little can be done to discourage it. One can either ignore Evenus or strive to steer clear of it.

Identifying Call: frosty silence.
 

The Sock Puppet Master (bittera duplicator)

Behavior: Perhaps the most pathetic of all the Troll species which favor author communities and websites, bittera creates its own support network by setting up multiple user accounts. It uses these accounts to create negative or attacking posts about others and their work, then uses its other accounts to second its own opinions in a masturbatory fashion.

Control: No specific action is necessary. Bittera will eventually reveal itself as a fraud by losing track of its various aliases, posting in the tone or style of one persona while logged in as another. Once exposed, this Troll will immediately delete all of its past posts, close its many accounts and move on to a new site. It may reappear months later to set up a new collection of accounts and aliases, but only when it’s sure its past activities have been forgotten.

Identifying Call: mockingbird-like repetition of, and agreement with, anything posted under any of its many aliases.

The Fake Friendly (condescendiosa passive-aggressivium)

Behavior: This Troll openly attacks and insults authors and their work, and when called to account for its unacceptable behavior, claims its remarks have been misinterpreted and it meant no offense.

For example, in a thread about the merits of giving away free ebook copies as a promotional gambit, following the post of a member extolling the virtues of free ebook copies, it may post, “If your book was any good, you wouldn’t have to give it away.” When the other member responds with understandable anger and offense, the Fake Friendly will defend itself by retreating behind a response along the lines of, “I didn’t say your book actually is no good, I’m just saying that you deserve to be paid for quality work.”

Condescendiosa can keep this back-and-forth dance of insults and re-interpretation going indefinitely, but its most maddening behavior is its penchant for claiming the moral high ground by recasting its abuse as simple, well-meaning honesty, which it says others can’t tolerate on account of being overly sensitive.

Control: Much like the Sock Puppet Master, this type of Troll is always the cause of its own undoing. As it slashes and burns its way through the community, systematically training its disingenuous focus on member after member, condescendiosa eventually finds it has more enemies than cohorts and vacates the premises.

Identifying Call: “You’ll never make it as a writer if you don’t develop a thicker skin,” and “I don’t know what you’re so upset about.”
 

April L. Hamilton is an author and the founder of Publetariat.

Sandy Nathan's NUMENON Wins the 2009 Silver Nautilus AND a Silver Medal in the IPPYS!

Numenon: A Tale of Mysticism & Money

Numenon: A Tale of Mysticism & Money

NUMENON (Book 1 of the Bloodsong Series) is an astonishing spiritual adventure. Critically acclaimed and beloved by readers, Numenon has now won FOUR NATIONAL AWARDS. (You can read about them below.)

ISN’T IT TIME THAT YOU READ NUMENON?

You can also buy Numenon directly from Sandy Nathan’s website, and get great deals:

A message from Sandy Nathan:

“I’ve been thrilled and shocked and grateful this spring as the book contests announced their winners. Numenon won two more national awards in prestigious contests. All the information about Numenon’s wins is below. I’d like to invite you to read my book. I spent years writing it and fine-tuning it until it said what it was supposed to say. More years getting it published. Now you can reap the fruit of my work and read my book at your leisure.

“I’m hard at work rewriting, re-visioning, Mogollon, Numenon’s sequel. I think you’ll agree that the promise of Numenon is more than delivered in its sequel.

“I appreciate all of you who have purchased Numenon and given me such wonderful reviews. Please let your friends know about Numenon if you’re so moved. We authors need a boost, too!

“All the best on your journey,

Sandy Nathan

NUMENON’S BOOK CONTEST WINS:

 

Numenon, by Sandy Nathan, is a Nautilus Book Awards Silver Winner!

Numenon, by Sandy Nathan, is a Nautilus Book Awards Silver Winner!

 

In May 2009, Numenon won the 2009 SILVER NAUTILUS AWARD for INDIGENOUS/MULTICULTURAL FICTION. The Nautilus Award was established to “change the world one book at a time.” It is devoted to “Recognizing Books and Audio Books that Promote Spiritual Growth, Conscious Living, and Positive Social Change and stimulate the ‘imagination’ and inspire the reader to ‘new possibilities’ for a better world.” Previous Nautilus winners include: Deepak Chopra, M.D., Thich Nnat Hanh, Jean Houston, PhD., Eckhart Tolle, His Holiness the Dalai Lama, Andrew Weil, M.D.

(The bestselling book, The Shack, was also a 2009 Silver Nautilus Award winner.)


 

INDEPENDENT PRESS SILVER MEDAL

INDEPENDENT PRESS SILVER MEDAL

 

NUMENON has just received a Silver Medal in the 2009 IPPY Awards, claiming its fourth national award. The “IPPY” Award is one of the oldest and largest book contests for independent presses. This year’s awards attracted 4,090 entries from throughout the U.S. and Canada, plus most English-speaking countries worldwide. Medal-winning books came from 44 U.S. states plus the District of Columbia, eight Canadian provinces, and six countries overseas.

Book contest judges noticed Numenon before it was published. As an Advance Reading Copy (ARC or galley), Numenon WON in two contests:

THE BEST BOOKS OF 2007 AWARD in VISIONARY FICTION, USA Book News. The Best Book Award is a large, prestigious contest entered by the major publishers as well as independent presses.

THE 2007 NATIONAL INDIE EXCELLENCE AWARD in RELIGIOUS FICTION. The Indie Excellence contest stresses true excellence produced by independent presses.


Unlock Writer’s Block – What Worked for Me, from Sandy Nathan's Your Shelf Life

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Sandy Nathan, award winning author, rides her horse for the first time after having her ankle fused. Little did she know that getting over writer’s block would be harder.

I wrote an introductory article on unlocking writers block a few weeks ago. (The one illustrated with photos of us trying to get a horse into a trailer.) After three weeks of vacation in New Mexico, I’m home and happily and productively working on the rewrite of Mogollon, sequel to my award winning novel, Numenon.

What did it take for me to break through the dreaded block?

Well, I stepped in a rut in the driveway with my fused ankle about three days into my vacation and spent the next two weeks in great pain and unable to walk. Before that, I had in a kidney infection along with a major flu.

That’s right, I had a kidney infection at the same time as the flu.

Is suffering necessary to break through writer’s block?

It was for me.

I put a longer and deeper write up of my experience these last few weeks on my personal blog (SandraNathan.net). Here, I summarize a few key learning points that may help you deal with your dragons:

1.    Accept and surrender.
If you’re unable to write what you want, or reach the depth that you know you’ve got with your writing, acknowledge it. You don’t have to like it or embrace it, just accept the fact you’re blocked. And surrender to the fact. Journal about it. Write a blog article or entire book about it.
2.    If you don’t accept your blocked state and surrender to it, you can search the Net for tips and techniques to deal with writer’s block and paralysis. You’ll find lots: Try them all. Maybe they’ll work. Chances are they won’t. When you discover this, accept your block and surrender to it.
3.    Hit bottom. I did this in my idyllic New Mexico escape, bruised ankle propped on pillows and my foot and lower leg––all the way to the knee––looking like an angry eggplant. That was after I got over the kidney infection and flu.
4.    Truly give up. Hand your whole life over to your Higher Power. If you don’t have a Higher Power, make One up.
5.    Note that the universe really is in control of your life, not you, despite what The Secret says. Healing is a combination of grace and self effort. When you surrender, the spooky stuff starts happening. For instance, when I finally hit as bottom as I’ve been in recent years, I decided to read by book club’s selection for the next month, which was:
6.    Left to Tell: Discovering God Amidst the Rwandan Holocaust by Immaculee Ilibagiza. This best-selling book tells the story of how Immaculee Ilibagiza survived the murder of one million of her fellow Tutsi tribe members by rampaging Hutus. She hid in a 3 X 5 bathroom in Rwanda with 7 other women for 3 months. This book is a miracle, the finest example of contemporary Christian mysticism I have read. It jolted me into contact with my spiritual roots and provided the ground of my healing.
7.    It’s also evidence that writer’s block is not the worst thing that can happen to you.
8.    Neither are low book sales.

9.    You don’t have to be obsessed with your on-line sales, the number of blogs you write on, your web site stats, or anything about the world of writing.
10.    Life would go on if you never wrote another word.
11.    You might even enjoy your life more.

 

Freedom is letting go of attachment and aversion.

Freedom is letting go of attachment and aversion. No more: "I gotta have it," alternating with "I’d better run from him/her/it." Freedom is our birthright.

This is freedom. Once you attain this knowledge that you don’t need to write and the inner state that goes with it, the fountain of creativity inside of you may start to bubble again. You may get new angles for the book you were working on. You may WANT to write. You may be able to write.

Or not. You may want to run screaming from the literary world.

Try my method: Drop everything. Get to a dead stop. See what your soul says to you about your writing and your life. Do what it says.

I’m back at work writing, but in a different way. No more pounding the keyboard until my shoulders won’t move and my wounded ankle feels like it’s poured full of molten lead. No more obsessing.

I’m doing things differently and letting the immense love and good will of the universe carry me forward. If my stuff is supposed to sell, it will because people find value in it––and in getting to know me.

In God we trust, right? That’s the title of that other article I wrote about my recent three weeks of high altitude spiritual regeneration in Santa Fe.

Two more tips that could radically improve the level of peace in the world and might even help your writer’s block:

1.    Watch where you put your feet. If you watch where you put your feet, you won’t step in it. It can take many physical and metaphorical forms. The rut in the driveway that nailed my already screwed-down ankle taught me the wisdom of simple truths: Watch where you step.
2.    Keep your ankle above your heart.
This is a variant of an Eastern spiritual practice. In Eastern religions, worshipers pranam, bow, to their gurus, sacred objects, or representations of deities. The pranam involves either going down on one’s hands and knees and touching one’s forehead to the floor or a total prostration, lying face down on the floor with your hands over your head––a full pranam.

The pranam honors the sacred and forces one to put one’s head below one’s heart. That is, a pranam puts the rational, judgmental function of the intellect below the empathetic, intuitive, compassionate function of the heart. This is a good thing. Few people get in trouble because they’re too compassionate.

My episode with my ankle indicated that keeping your ankle above your heart can be an equally powerful means of attaining surrender, peace and nonviolence. Could those Hutus have murdered all those people if they’d kept their ankles about their hearts? No.

You can’t do much lying on your back with your ankle above your heart. This posture does provide a perfect opportunity to catch up on the meditations you’ve missed since you started writing seriously twenty years ago. You can contemplate existence like crazy.

With your ankle above your heart, your ankle’s swelling will go down, and so may that of your head. It’s a humbling thing, lying with your leg in the air. Humbling enough to allow your soul to talk and tell you what it thinks of the way you’ve been living.

Your soul may point out certain deficiencies in your behavior that have contributed to your inability to write anything but checks. Your soul may suggest alternative behaviors. In my case, if I didn’t run myself into the ground and chase foolish …  (Contemplation can be brisk.)

Writing and lifestyle are interrelated, or so my ankle and heart told me.

In words my editor sent me (from Ephesians): Live a life worthy of the calling you have received.

In God I trust, while walking the walk.

If you want the longer form on my personal blog, click here to go to Sandra Nathan.net

The Evolutionary Argument For Dr. Seuss

This article, by Laura Miller, originally appeared on Salon.com on 5/18/09.

Why do we often care more about imaginary characters than real people? A new book suggests that fiction is crucial to our survival as a species.

Why do human beings spend so much time telling each other invented stories, untruths that everybody involved knows to be untrue? People in all societies do this, and do it a lot, from grandmothers spinning fairy tales at the hearthside to TV show runners marshaling roomfuls of overpaid Harvard grads to concoct the weekly adventures of crime fighters and castaways. The obvious answer to this question — because it’s fun — is enough for many of us. But given the persuasive power of a good story, its ability to seduce us away from the facts of a situation or to make us care more about a fictional world like Middle-earth than we do about a real place like, oh, say, Turkmenistan, means that some ambitious thinkers will always be trying to figure out how and why stories work.

The latest and most intriguing effort to understand fiction is often called Darwinian literary criticism, although Brian Boyd, an English professor at the University of Auckland in New Zealand and the author of "On the Origin of Stories," a new book offering an overview and defense of the field, prefers the term "evocriticism." As Boyd points out, the process of natural selection is supposed to gradually weed out any traits in a species that don’t contribute to its survival and its ability to pass on its genes to offspring who will do the same. The ability to use stories to communicate accurate information about the real world has some obvious usefulness in this department, but what possible need could be served by made-up yarns about impossible things like talking animals and flying carpets?

Boyd’s explanation, heavily ballasted with citations from studies and treatises on neuroscience, cognitive theory and evolutionary biology, boils down to two general points. First, fiction — like all art — is a form of play, the enjoyable means by which we practice and hone certain abilities likely to come in handy in more serious situations. When kittens pounce on and wrestle with their litter mates, they’re developing skills that will help them hunt, even though as far as they’re concerned they’re just larking around. Second, when we create and share stories with each other, we build and reinforce the cooperative bonds within groups of people (families, tribes, towns, nations), making those groups more cohesive and in time allowing human beings to lord it over the rest of creation.

The popular understanding of evolutionary biology can be sketchy even among (I’m tempted to say especially among) its most enthusiastic lay proponents. That’s why it’s important to point out that, whatever you’ve heard about "selfish genes," the secret to humanity’s success lies less in Hobbesian competition than in individuals’ capacity to cooperate, and even to act altruistically. While there are short-term benefits to individuals who behave selfishly — say, by stealing or hoarding food — the long-term benefits of sharing usually outweigh the quick payoff, provided that everybody else in your group also participates fairly. Human beings are what biologists call "hypersocial," more social by far than any other animal, and the major product of our deep investment in sociality is our culture: our language, tools, political institutions, clothing, medicine, sculpture, songs, religions, etc.

In short, humanity itself is an element, like the weather or seasons, that each of us needs to negotiate in order to survive. We’re innately skilled at reading each other’s intentions, judging a person’s position in the current social hierarchy, checking the emotional temperature in a room, detecting when our companion isn’t paying attention to us, and so on. Those who are especially adept at this are said to have good "social skills," but the average human being is a pretty impressive social navigator even when not conscious of what she’s doing. It’s only the rare exceptions — people along the autistic spectrum, for example, whose social instincts and perceptions are impaired — who make us aware of just how essential these abilities are when it comes to getting by in this world.

Read the rest of the article on Salon.com.

Publishing Comparisons (POD vs. POD)

This post, from Timothy Pontious, originally appeared on his The Pencil Place blog on 5/26/09. In it, he provides a pretty thorough survey of POD publishers.

I had my mouse cursor hovering over the Upload button at lulu.com, but I am truly thankful that I took more time to research the POD / self publishing / vanity publishing horizon before I settled on a publisher for my current project. No, I’ve not settled on that publisher(s) yet.  Thanks for asking.  I was originally leaning toward lulu.com, but all bets are off at the moment. 

There may be several dozen ways to organize this data, so I didn’t. This is a semi-random info dump of what I’ve found so far.  Some entries are lump-able into categories, and others just kind of stand on their own.  

Since I don’t have a legal department, I’ll issue a disclaimer anyway.  This information is all gathered recently across many web sites. For all I know it is already outdated somewhere.  This information is for rough comparisons only. Your mileage will vary.  

Most of these publishers are a mix of paper/digital, so I did not differentiate unless there is something unique in their approach.  

NOTE ->  All places where I report the cost of a copy of a single book for an author, it is either a 5.5" x 8.5" or 6" x 9" paperback trade book – color cover and black text on white paper @250 pages (or similar as described on their page).   I’ve tried to give similar data where it is available, in a similar pattern in the text.  It is extremely difficult to match apples and apples across these many web pages.  

The other cost I list is the minimum cost for your first hundred books, which is the minimum setup fees and book costs with NO additional services selected.  Also no discounts are accounted for, and my math may be fuzzy, but I tried to be consistent. 

Publetariat Editor’s Note: While an estimate of your cost for the first 100 copies is a useful bit of information for making comparisons between publishers, do not assume the companies profiled in this article will actually require you to order a minimum of 100 books. Many POD publishers don’t ask you to buy anything more than a single author copy for review prior to releasing the book for sale. Check with each individual company to verify its minimum order policy.   

Mind your security while you browse these sites. Some of these pages are truly horrific throwbacks to not only Web 1.0, but Windows 98 or something.  They tease with a little information and require you to register so they can send you more data.  I did not bother registering with these sites, assuming they either didn’t know how to spell "Internet", or they were up to something else evil.  Really folks, this is the 21st century. Put your data out where we can find it, or some of us are just not going to play that game and you’re losing authors. Allrighty then?  

I may also have missed some significant publishing vendors.  Let me know and I’ll include them as an update.  So here we go.  

POD and Self Pub (paper/digital) Publishers (in no particular order)

Most of these entries have editorial, layout, book design and marketing packages that can be purchased. Sometimes the packages are bundled.  

iUniverse [http://www.iuniverse.com/] has a separate service for everything.  If you’re the author who needs a lot of services, the kind of traveler who demands room service and excellent concierge service, this is perhaps your publisher.  I would not be surprised if they have services for their services.  Setup fees range $599 – $2099.  Author cost per book (for our example size as stated above) is $11.19.  The minimum cost per the first hundred copies (your promotional stash) is $1718.  Layout, design and editorial services are abundant.  They don’t seem to have much of an author community, but they do have author podcasts going.  They also offer hosted web sites to market your book.  Only books, no other media. 

Lulu [http://www.lulu.com/]  also offers a suite of services for editing, layout, cover design, and etc.  There are no setup fees, but the services can rack up the cost quickly. The author cost for one book is $8.53. The cost per the first 100 is $853.  Lulu also handles CDs, DVDs, audio books, PDF downloads, and some other media as well.  There is an authors forum area, and they brag about their technical support.  For a confident author with an editor friend and a graphics friend, Lulu can be a low cost entry point effectively.  Lulu has storefront pages for your book collection that is a fairly staid template with your customized background image.  

Authorhouse [http://www.authorhouse.com/]  opens their setup fees from $598 to $1298.  The author cost for a book is $9.83. The minimum cost for the first hundred books seems to be $1581.  Authorhouse will grant a free ISBN number, but they didn’t say anything about US Copyright registration.  They also brag on their technical support.  

Scribd [http://www.scribd.com/]  Scribd is the single eBook-only venture I came across (but that is not what I was looking for so that’s appropriate).  You may upload any document to Scribd, and readers can read a sample online for free.  If they purchase that book, they may read it all online, or download and therefore print it.  The author may set any price, and keeps 80% of the revenue.  This is seemingly a streamlined system (I’ve not tried it yet) and the home page is already throwing books at the viewer’s browser, which I like as a marketing approach.  The downside is that the browser must load the iPaper application, which streams the document to the browser, and therefore takes a bit of time to load.  This feature has taken some heat in some forums I was reading through.  Scribd has a fairly complete FAQ area to welcome new authors, so that’s a plus.   

Selfpublishing.com  [http://www.selfpublishing.com/]  This is one of the sites that requires registration, so I didn’t investigate it very thoroughly.  One odd thing is that a hosted ISBN is $99, and an indie ISBN is $125 and the barcode is another $25.  You can buy 10 bar codes in a block from the source on the Internet, plus bar codes, for that amount.  If you have nine more books in you, I’d venture elsewhere.  

CreateSpace [http://www.createspace.com/] This one also requires registration a little sooner than I would have preferred.  The author cost for a book is $3.66 (or less if you upgrade your package). They offer a free hosted ISBN, and an indie ISBN for $35.  They pay royalties as follows:  Retail is list price -20%, and Amazon is list price -40%.    They offer hosted web sites for your book.  One big plus is that they handle multiple media formats (including the only video service I found so far).  CreateSpace is owned by Amazon, so if you publish here the next step for marketing should be a breeze! 

Read the rest of the post on The Pencil Place blog.