This post by Frances Caballo originally appeared on Writer.ly on 8/8/14.
Pinterest and SEO
It can be tempting to get lost in the floral images, funny quotes, and pictures of dreamy kitchens on Pinterest, and that’s okay. However, there’s more to Pinterest than collecting DIY, wedding, and craft images while you sip a cup of tea or glass of wine at the end of the day. Pinterest is also a powerful network that can improve the SEO of your blog and website. Here are some tips:
Always categorize your pinboards. Pinterest has gone to great lengths to assist search engines that crawl the Web looking for new content. By using the platform’s own categories, you will alert search engines to the content of your boards.
A common pinboard title is Favorite Books. Search engines crawling the Web will notice the word Books and tie some of your entries to the more general category of books. For example, if your book cover is on your Favorite Books pinboard, search engines may link your book to the category of Books and in turn index your book, improving your SEO.
You can drive traffic to your blog with Pinterest. Use the Pin It Button in your browser to add images from your blog to your pinboards. When another user clicks on the image, they will immediately be directed to your blog.
Best Practices
Click here to read the full post, which includes 15 specific best practices tips, on Writer.ly.