Time We All Took The Self From Self-Publishing

Last year I wrote an article about Lulu and in the title for that article I suggested; 2010 May Be The Time For Lulu To Drop The Self From Self-Publishing. At the end of that article I wrote the following as an explanation as to what I meant. On reflection, and in light of the following Lulu Forum posting by author Julie Ann Dawson, which today was cross-posted by Emily Veinglory on POD People, I would like to expand on that original article I posted here in January.

Having re-read the post again today, I think there is a danger in believing I was being somehow entirely supportive of the direction Lulu where taking their marketplace and business as a whole. If anything, I have subsequently being calling for Lulu to get back to the core values of what they are; a DIY self-publishing services company – at least that is how I still see them – but their recent attempt at diving into the Canadian stock market in an effort to raise investment finance may suggest something quite different.

Here is what I wrote at the end of my article in January:

Indeed, and that movement and protection under the umbrella of publishing is what Lulu is quickly trying to embrace by expanding their marketplace to include mainstream books for purchase, as well as recently trumpeting the arrival of John Edgar Wideman, presented as the exasperated renegade from the traditional world of publishing. It is this fairytale renegade story of disillusioned author that Lulu wants to sell us. Wideman is among the self-publishing masses – equal in our kindship of self-publishing and its empowerment. For the most part, Lulu still remain in the business of selling self-publishing services, but authors crossing over the self-publishing/publishing divide are what helps Lulu sell their services to the ordinary masses.

Let us pause for a moment and consider what Julie Ann Dawson has cited for her decision to remove her books from Lulu. Incidentally, there is not one thing which follows I do not disagree with…
 
Julie Ann Dawson on the Lulu Forum:

Referencing The Last Song for points:

Preferential pricing: This is a 413 page book, selling for $10.94. Do you know what my cost to print a 413 page book is? $12.76! It costs me almost $2 more to print than this book sells for! And if I went through retail with the book, with NO ROYALTY the book would sell for $19.52. WTF!!!???

Preferential tools: Notice that this book has a “retail” price and a sale price? Well, I have been asking for this FOR YEARS for US, and Lulu has systematically refused, claiming that they couldn’t let us sell the books on Lulu for less than what the book retails for due to contractual agreements with Amazon and other vendors. I think this proves beyond a shadow of a doubt Lulu was LYING."

Dawson refers to traditionally published authors getting preferential treatment from Lulu, and that rules and limitations imposed on self-published authors, which Lulu previously advised could not be broken, are now being freely broken to woo (my hypothesis) authors with books printed and published by mainstream publishers over to Lulu’s marketplace. This flirtation also extends to wooing experienced authors with a mainstream publishing background to move their latest books to Lulu’s new VIP publishing service.

The example Dawson gives in her forum posting on Lulu is Nicholas Sparks’ The Last Song. Dawson comments; ‘How the books get printed is of no concern to me.’ Well, actually, it should, because it would explain why your 413 page book retails at $19.52 and Sparks’ book retails at $10.94. Lulu have a deal with Ingram as their ‘available’ distributor for POD books, but The Last Song is published by mainstream publisher Grand Central Publishing, and you can bet your bottom dollar it ain’t being printed POD, but rather sourced from printed stock Ingram hold in a warehouse for Grand Central. And that will be likewise for all books from mainstream publishers Lulu has in its marketplace. So, yes,  we can go on comparing apples with oranges, but they will always be uniquely apples and oranges.

Looking at the deal John Edgar Wideman did with Lulu; if any author believes, like the multitude of authors who sign up with Lulu each day, that Wideman somehow decided one evening over a coffee, ‘ah fuck it, I’ll sign up with Lulu and self-publish my next book’, they are being naive, deeply naive. Wideman was negotiating with Lulu and using their VIP services. From an article I wrote on Wideman’s publication with Lulu:

All authors are equal, just some are more equal than others!
 

If you think Lulu see all their authors in the same light; think again. This is akin to DellArte Press authors (Harlequin’s self-publishing service) thinking they are operating in the same field of publishing dreams as all of Harlequin’s traditionally contracted authors. The Lulu VIP program offers everything to try and lure an established author to the lulu brand, every turn of the drive shaft and spark from the Lulu engine—pre-production and post-publication—is being directed towards the sale of the author’s book. It is notable that the press release to go with the book was not released by Wideman, but Lulu themselves. While Lulu right now needs Wideman more than he needs them, there is no doubt in my mind; the experimental nature of Wideman’s Briefs made it a difficult sell to Houghton Mifflin, and as the author freely points out, he is no writer of literary blockbusters."

There is a dichotomy at the heart of this discussion, and it can lead us to make an inaccurate assumption about self-publishing and mainstream publishing. Lulu has taken a step closer to the traditional world of publishing by taking on the wider marketplace, and the traditional world of publishing has begun to re-evaluate its own publishing models and taken a step closer to embracing some of the components of the self-publishing fraternity. Some might say never the twain shall meet, but it is discussions like this which come from the inevitable collision and consummation of all publishing into one entity. We are seeing the Lulu marketplace as a platform where self-published author collides with traditional author. The glare of the headlights shows us that an author is an author and a published book is a published book. It is just that some authors and their books are more equal than others. There is nothing new in this – it has being going on in the traditional world of publishing for decades.  

This is also one of the reasons why I believe self-published authors should be careful not to be so quick to adopt labels like ‘indie author’ or ‘indie publishing’ when so many authors happily label themselves with these convenient monikers as badges of honor when actually they have little experience or knowledge of what it is they perceive themselves to be independent of; in abhorrence of; or dislike. I have pointed out before the label of ‘indie’ is a complete misnomer, Faber and Canongate are strictly ‘indies’, but they punch way above their weight in the publishing industry.
 
It seems to me that what this whole discussion is simply here to remind us of the fact that self-publishing is still publishing a book in essence, and now that self-publishing is broadly accepted as it is; it is still reluctantly part of the whole publishing industry. Self-published authors must realize and accept that they shelter under the same umbrella of the book buyer, book reader and industry. They must accept that in any form of aspiration, commerce or even faith, there comes an ordained hierarchy whether it is perceived or imposed.

No publisher or agent, in their heart of hearts, believes all their authors are equal. They may humanly treat them as equals, but as business people they will not act equally and accordingly.

Whether the above is accepted or not, self-publishing affords the author the latitude of not accepting any compromise – that is – total control, but that comes at a price, and a greater price than the ones Lulu or CreateSpace charge if self-publishing is truly to be executed properly. More importantly, it also comes with a responsibility and presents the author with The Publishing Road Less Traveled. Complain as we may, we are all in this together.

It is time we all took the self from self-publishing.

How many are really up for that journey?

 

This is a cross-posting from Mick Rooney‘s POD, Self Publishing and Independent Publishing blog.

Writing A Book: What Are Some Different Approaches?

You know, since I’ve started to work on a new book, I’ve been sitting here thinking about what sort  of methods I would use.

I mean for the novel I wrote, I sort of started with the "discovery writer" method and later did some chapter by chapter break downs – or my own unique outlining method. I know that some of my fellow writers would object to casting out a line to catch all the different methods for putting a book together from concept to finished pages. It may not be because you’re loathe to share your "secrets" but rather about burdening future writers with an outline of the convoluted ways you may have gone before you settled upon a collection of methods that worked well for you – at least on a book-by-book basis.

The Jungle

What you’re going to discover very quickly is that there are so many cobbled together methods, so many gimmicks being peddled out there, both on the web and in the books you might find in the library that to settle upon a fair selection of what would be called the top methods may seem a foolish errand. Perhaps, it is. But, hey, I’m a creative writer. Why should I little such nagging details stop me from the attempt?

Really, what this post is about if the solicitation of thoughts and ideas on the subject. That’s right folks, I’m asking you, my fellow wordsmiths (and others who may be reading this) to help me narrow down some of the top ideas for crafting books that you come up with. I’m interested in having a list as well as a bunch of comments.

This is post will only be effective if you answer so please don’t leave me hanging. If I get a good turn out here, then we can continue the conversation through comments and subsequent posts. That’s the idea anyway.

By The Way

Part of the incentive for me is also to get some better ideas about the book I’m currently writing. It’s a piece of non-fiction. I think I could call it a memoir but it could also be an inspirational story about real life. It tells an intimate story that mixes hope with tragedy.

I’m looking for ways to put this material together. I’ve thought about using straight chronological order, but it may make for drier reading, but it would get all of the story out there for readers to see from point A to point B. Otherwise, I could mix the details and facts with a more flexible thematic structure that addresses different parts of the story on a chapter-by-chapter basis. Then I would take this and weave it together as a whole.

Like I’ve mentioned before this book represents my entrance to a whole new level of professional writing as well as a golden opportunity to add the second book to my publishing company list. I hope to hear some feedback from my colleagues in the writing world.

Thanks again. Good luck with your writing projects!

 

This is a cross-posting from Shaun C. Kilgore‘s site.

About That Kindle Revolution: A Few Nuggets From Amazon's April 22 Conference Call

As a follow-up to my post yesterday about Amazon’s earnings report and the company’s progress in advancing the Kindle Revolution, I thought it would be helpful to post some brief excerpts from last Thursday’s Amazon earnings conference call.

I am using the transcript provided by Seeking Alpha, which is available here if you’d like to see the full transcript.  

In order to abide by Seeking Alpha’s 400-word maximum on such excerpts, I’ll pare this down to a few quotations from Amazon senior vice-president and chief financial officer Tom Szkutak, specifically about the Kindle:
 

  • "[I]n terms of marketing itself you saw that it increased a little bit as a percentage of revenue year-over-year and we are doing advertising for Kindle, it’s certainly a product and an area that we are very excited about. You probably seen some of the ads that we are doing…."
     
  • "We are excited about the idea that the world may shift to a place where 3G connected devices are available to browse [the] net and our view is that the more of web connected devices whether [they] be tablets or smartphones, the better that is for our retail business … and we will figure out the best way to make sure that we [make it] as easy as possible for customers to purchase from those devices but we think that that’s an exciting opportunity to have a world that looks like that."
     
  • Spencer Wang of  Credit Suisse asked an interesting Kindle question:"A question on e-books. I guess, as you and the industry move more towards the agency model for digital books, it shifts the ability to set pricing to publishers. I guess our understanding is you also have to charge sales tax, also. So it would seem that your ability to leverage low price maybe mitigated a little bit. So I was wondering if you could just talk about how you would adjust your model to differentiate Amazon versus some of the other players in the context of the other two pillars, I guess, convenience and selection that you are focused on?" Szkutak answered: "One of the things that we’re doing is we are expanding selection, pre-dramatically. When we launched two plus years ago, with Kindle we had approximately 90,000 titles. Just recently we passed over 500,000 titles and so our vision is, as we stated when we launched Kindles to have every book ever published in any language available for customers in under 60 seconds and that’s still our stated long-term goal and so we’re going to continue to add selection in support of that vision."

A few other nuggets from the call, not specifically about the Kindle, that struck me as significant:
 

  • Amazon now has 114 million active customer accounts, which more than doubles that metric for the point when the Kindle was launched in the fourth quarter of 2007.
     
  • Although it is reasonable to think that the Kindle is just beginning to penetrate the international ebook market, given the fact that the Kindle is still nearly an English-only platform and only began shipping outside the US in late 2009, it is nonetheless stunning to note the extent to which Amazon itself, the mother ship, has matured into a truly international company. $3.35 billion of Amazon’s $7.13 billion in first-quarter revenues came from outside the US. It would be silly to think that Amazon does not have plans to give the Kindle an equally impressive global footprint, or that such plans would not be based on an integrated business plan involving expansion of catalog, foreign language support, and in-country retail and wireless carrier support.
     
  • Regarding Kindle demand during the quarter, Szkutak did give one cryptic but significant answer that suggested that the rate of growth for Kindle sales compared with the year-ago first quarter of 2009 was greater than the 2009 fourth-quarter rate of growth for Kindles sales over the year-ago fourth-quarter of 2008. Although Szkutak wouldn’t translate any of this into actual units or dollars, the fact that Kindle unit sales experienced such an upbeat first quarter (within a calendar-year model) is especially significant given that we might reasonably have expected the January announcement of the iPad and the subsequent opening of iPad pre-orders to have at least a chilling effect on Kindle hardware sales. I’ve seen where some observers have tried to extrapolate a slowdown in Kindle sales from "data points" such as a slowdown in Kindle hardware orders placed via their own Amazon Associate links, but this just seems a little silly: unless those "sales" were in the hundreds, the sample size is just too small to be a basis for such assessments.

This is a reprint from Stephen Windwalker’s Kindle Nation Daily.

Writers: "Don't Let Yourself Off The Hook"

If I could name one thing I’d be proud to have as my epitaph, "He never stopped challenging himself" is a pretty good candidate. This applies in most areas of life, not just writing. Whether I will have succeeded is not for me to judge, as the essence of continual challenge is not getting hung up on either success or failure. In any case, a recent blog post by J.C. Hutchins has really gotten me thinking about how hard it is to avoid taking the easy way out.

 
I almost always agree with what J.C. has to say. He is motivated, articulate, reasonable, and from what I know of him a genuinely nice guy. His recent post, The Three Abatrosses of Podcast Fiction has a lot that I agree with and some that I don’t.
 
I posted a comment, and he was gracious enough to respond. I think we still disagree about some things, but I quickly let go of that and started thinking about what lessons I might learn from his words. Many years ago, a very wise woman taught me the value of not always focusing on being critical, which is a tendency I’ve fought all my life. That goes for being critical of myself and of others. It’s too easy to miss out on opportunities when one is subconsciously looking for reasons not to take them. And I have found that I even need to go beyond that.
I have found that the most valuable learnings tend to come from disagreements.
 
I’m not talking about massive differences like we see in politics or religion, though I’m certain there is always some value in trying to place oneself in someone else’s shoes. No, I’m talking about how honest disagreement can lead to growth, and to what Thoreau called the examined life.
 
One of the things I pointed out was that coming up with new and creative ways to promote your work is a talent, just as writing is a talent. Certainly one can work at improving it, but some of us will always be better at it than others. J.C. did not agree with this. After I resisted the urge to respond to defend my position again, I thought some more about it. What I realized is that even if I am right (and I can admit that it is possible I am not), it’s an irrelevant point. We all have to make the efforts we can, regardless of limitations.
 
As soon as I realized that, I remembered making the argument to others in years past in the context of running. Guys I know who were among the top runners in the United States would complain that the Kenyans who were and still are winning everything have a natural advantage. Incidentally, you can imagine how charged a discussion that could become. In any case, I’d tell them it didn’t matter even if that were true, because unless they were planning on hanging it up, they needed to focus on the things they could control. When I realized that I was making essentially the same misguided kind of argument to J.C. that they had made to me, I felt kind of ashamed.
 
But I am glad that I persisted rather than just sticking with "agree to disagree" on this issue. And I’ve thought some more about why I had the reaction I did. The reason is fairly obvious and it doesn’t make me proud: I think of myself as someone who has no natural talent whatsoever for creative solutions. I’m about as left-brained as it gets. My only creative outlets are writing well and playing the guitar poorly. I try to think of something new and innovative to promote my books and. . .nothing.
 
As so often happens, lessons don’t tend to be isolated. When I think back on what I did after the launch of New World Orders in 2008, I realize that I did try a couple of at least somewhat different and new things. What I remember most is that they were utter failures. Or so I thought, until I read the March 29 blog post by Jeremy Robinson, How should I market my book.
 
Jeremy gives some good tips, and he makes the same general point that J.C. Hutchins made, that innovation is the key more than exactly what you do. I agree with this point 100%. But the thing that really struck me in light of my musings is his description of a marketing attempt that didn’t go as well as expected. I am not someone who puts authors on a pedestal just because they’ve sold some books or had some success. But I have to admit that I am surprised that someone with an established platform and audience got so little response to a promotion.
 
It drives home a point that J.C. Hutchins made, which has obviously been far too easy for me to forget. Trying something new and having it not work is not the same thing as failure. In fact, not trying something new because it might not work is much more of a failure. I’d even go so far to say that sometimes I have been guilty of not trying anything, new or otherwise, because I wasn’t sure it would work. There are many overused phrases about failing many times before eventually succeeding, and there is a reason why they are overused: because it is so much easier to give up.
 
I haven’t forgotten the title of this post, "Don’t let yourself off the hook." Beyond the specific takeaways that I have discussed is the larger question of how to stave off the inevitable attacks by doubts. After all, I already knew all the things that I outlined in this post as learnings. But I forgot or ignored them, and if history is any judge, it will happen again. And that’s where not letting myself off the hook comes in.
 
When I allowed myself to question my reaction to J.C.’s post, I wasn’t letting myself off the hook. When I realized that I was using a questionable form of analysis to avoid my own insecurity on these topics, I wasn’t letting myself off the hook. And going forward, when I decide what things do differently, I need to not let myself off the hook. Perhaps for some people this comes naturally, but for most of us I know it requires constant effort and vigilance.
The proof will be in my actions of course. When I release a podcast and a novella this summer, I am once again going to have to not let myself off the hook.

 

This is a reprint from Edward G. Talbot‘s site.

Good Show, Sir

My brother-in-law put me onto this great site (thanks Adrian!) It’s called Good Show Sir and it’s all about showcasing the worst book covers in sci-fi and fantasy. Their explanation is this:

Because sometimes, a book cover is so bad that all you can do is step back in wonder and say “Good show, sir, good show”.

The truth is that these days there’s been a considerable improvement in book cover design. Some covers of recent spec-fic releases are truly outstanding. But there was a time when any sci-fi or fantasy book was guaranteed an awful cover of one kind or another. That’s where this site comes in. Check it out here.

To whet your appetite, I present this:

This is a reprint from Alan Baxter‘s alanbaxteronline site.

Book Sales on Ebay

About a year and a half ago, after I self published, I decided to try selling my book, Christmas Traditions – An Amish Love Story, on Ebay Fixed Price at an affordable price and see what would happen. Buyers pay the postage. I pay 15 cents to list for a week and $1.50 more when the book sold.

 At first, sales were slow. I’m an unknown author. Buyers weren’t sure they should take a chance on me. What helped my sales was the fact I had written an Amish story. That’s why out of fifteen books, I picked the Amish story to sell on ebay. My reasoning was 15 cents a week to advertise my book wasn’t too much to pay in a market that has as many viewers as Ebay does. Even if the book didn’t sell, I was getting noticed as an author.

There are a lot of Amish book consumers around the world. I’ve hit on a market with fewer authors to buy from. I hear quite often from readers that they have read all the Amish books in the stores. They don’t buy anything but Amish stories and eagerly await the latest book from any of the Amish authors, including mine now.

I had a few customers that have continued to email me just to visit. At least one recommended my book to someone else so I’m sure there are others talking about my books now. By the time my next Amish book, A Promise Is A Promise – Nurse Hal Among The Amish, was for sale, I’d saved a long list of emails from my ebay customers that bought Christmas Traditions. I sent a notice to each of them before I put the book up for sale on ebay. The customers that choose to buy from me directly saved me Ebay’s selling fee. After I put the book on ebay, sales continued to grow.

By the time my next Amish book, The Rainbow’s End – Nurse Hal Among The Amish, was ready to go, I had an even longer customer list. As a way to increase sales, I asked each buyer to send me a review of the book if they had time. The reviews I immediately put on Ebay in my book descriptions so other buyers could see them.

My customer service approach has been each time I sold a book to a new customer I put a list of all 17 of my books with a synopsis of each in with the book. Each book is signed. Extra postage is refunded. After the first book when the customer buys another book, I slip one of my business cards in the book as a reminder. I wrap each book to protect it from getting scuffed in the mail before I package it and stick on a colorful sticker that matches the holiday or season. For a follow up, I email the buyer to announce the book is on the way so watch for it. If the book gets lost in the mail, I will send another book to replace it. Last year, I found out paying for insurance to the postal service doesn’t do me any good. I lost $250 worth of books between two shipments. The last one of those shipments was insured.

I filed a claim, and I’ve never been reimbursed.

Ebay asks for feedback about the service between seller and buyers. My reviews from buyers have all been good. The sales are handled through Paypal and happened fast most of the time. So I started using my feedback review to advertise. After saying this was a speedy transaction, I write Thanks for buying my Amish book Enjoy Author Fay Risner. This review got me in google search at least once that I know about. I hadn’t expected that but I knew that first time buyers would be checking out my sales reputation. The reviews from buyers does help with sales when they leave remarks like they liked the book, and I do a good job of packaging.

A few months back, I decided to try my mystery series, Amazing Gracie Mysteries – five books, on ebay now that I am better known. These books are cozy mysteries about a Miss Marple character in Iowa. As I’ve been told, the story line is now known as Geezer books. At first, sales weren’t going so hot. I had to do something to get some interest for the books.

I had three of my proof books in the series I hadn’t given away to relatives. I put them in the ebay auction for 99 cents. Starting at 99 cents meant that I didn’t have to pay an insertion fee, but ebay doesn’t mention they expect to have the seller fill in the buy it now fee box. For that the charge is 5 cents. Then if the books sold the charge is 9 percent. No one bid on the books the first week so this last week I listed in Fixed Price for $4.00. All three books sold to the same person. I sent a reminder email that I still have two more in the series priced at $10.00 if that person wants to continue reading those books. The proof books were ones that I would never have sold otherwise so I think I put them to good use.

The buyer of the mysteries had bought one of my Amish books the week before at the Fixed Price, a proof for $4.00. The Rainbow’s End-Nurse Hal Among The Amish. I wondered why she let such a bargain on the four mystery books go from 99 cents to $4.00. When I found the notes on the ebay invoices I knew why. One of the notes was a practical reason. The buyer wrote, "I am ordering several of your books, hopefully to save on postage. I love your books." (The more books in the package, the cheaper the postage is, so I do refund any postage I don’t use. Out of almost $10.00 ebay took for postage on all four books, I used $3.16.) After that the buyer’s notes were, "I am so excited to find another author that I know I am going to love all your books." "Can’t wait to get this one too. Thanks so much."

What happened to spark the added sales to this buyer? The buyer waited until she read the Amish book. When she found out she liked that book, she was positive she was going to like the mystery books, because she likes the way I write.

This last week I added a couple more of my books to ebay. Both books are in genres that are popular for sales – a children’s book – My Children Are More Precious Than Gold and a Civil War story based on true facts – Ella Mayfield’s Pawpaw Militia- A Civil War Saga In Vernon County, Mo. Besides the proof books, I had a box of books I’d read over the winter laying around. I put those used books on Ebay a few at a time for 99 cents in the auction. Am I making money at this? No not a cent by the time I deliver the used book to the post office, but in each sale is a list of my books and how to buy them. Selling the books I no longer have a use for is just another way to promote my own books.

Re-listing the books at the end of seven days took time when I had 8 books, and now I’m adding two more. So I listed the books until I decide to cancel them, and that is for a month at a time at 50 cents. I save 10 cents in that four weeks each time, and the time it took to list the books is cut down.

If you take the time to go to my online bookstore, http://www.booksbyfaybookstore.weebly.com, and look at my customer site map, you’ll see I’ve sold to customers all over the United States and three International in this last sixteen months. I haven’t had one bad review yet from buyers and plenty of return emails that want me to hurry up and get the next book done. I’m happy with the way my book sales have progressed. I’m getting somewhere with my books. After waiting years to get discovered by a publisher or agent, I’d say this is an improvement that can only get better.

 

This is a cross-posting from Fay Risner‘s BooksByFay blog.

Results of my submission to Writer's Digest Self-Published Awards

 

Last year, I submitted Don’t Mess with Earth to the “Writer’s Digest 17th Annual Self-Published Book Awards” and a couple of weeks ago, I received in the mail, the results of entering into the competition. I know it was almost a month ago, but, I’m busy with finishing up my last semester of college. I have to type in the Commentary Sheet because there is no digital copy, which I wish they had, so here goes:

Author: Cliff Ball
Title: Don’t Mess With Earth
Category: Genre
Judge: 57

On a scale of 1 to 5 , with 1 meaning “poor” and 5 meaning “excellent,” please evaluate the following:

Plot: 3
Grammar: 4
Character Development: 2
Cover Design: 3

Judge’s commentary:

What did you like best about this book?

Ball covers a long period of time in the book, from biblical times to present day. He does a nice job weaving all of this human history into a sci-fi story.

The opening scene is compelling and draws readers right into the story. The author does a great job creating interest from the start.

The author’s passion for the story creates a story that entices the reader to keep reading to find out what events he will next tie into the story.

It can be difficult to remain consistent with the point of view. Third-person was the only plausible point of view for this story. This made for a richer story.

The author’s grammar and spelling make for an easy read.

How can the author improve this book?

It’s obvious the author spent time working on the plot. However, covering such a large expanse of time made it difficult to create a protagonist with whom the reader identifies. Readers need a character or group of characters to root for — someone to tie the story together.

The Terrans and Ragnor seem extremely forthright when talking with the humans. They seem extremely trusting of a planet they want to conquer.

The cover image portrays the essence of the story. With a few tweaks or the help of a professional designer, it could easily sit on the fiction shelves with other covers.

http://www.writersdigest.com/article/self_pub_genre17/
Check out the link, and you can find me near the bottom if you do a search/find on your web explorer.

 

2010 Kalona, Iowa Road Trip

Going to Kalona, Iowa for me is as much fun as it is a learning experience. I’ve written three fictional books centered around Amish people. I want my story details to be right. It helps to be observant while I’m enjoying the day.

I saw a church sign in Kalona, Iowa last week that said – Spring is God’s way of saying I Love You. If that is true, God certainly loves Kalona. The town is in full bloom from redbuds and tulip trees to fruit trees. Deep purple tulips mixed with red and yellow ones lined the neatly mowed yards and sidewalks.

Kalona is the Quilt Capital of Iowa for a reason. The vast variety of handmade quilts for sale are gorgeous. Even one intersection on Main Street has a painted quilt block to remind us as we drive over it. I understand this summer portions of the sidewalks are going to be taken up and sections with quilt block patterns are being put in.

Citizens in that town are all of one variety, the kind that my dad used to phrase as they never see a stranger. Our first stop was at the Visitor’s Information Center. The woman in charge was very helpful. She knows her Kalona information and places to see very well. She gave us handouts and opened one booklet to a map. All the spots of interest she thought we might like in the country, she circled and told us which way to go to get on the right road.

Our first stop was the Quilt show at the community building only to find out the show didn’t start until late afternoon the first day. I was disappointed, but we picked Thursday for our trip after hearing that it would be cold and rainy the other two days. So next best was a stop at the Woodin Wheel shop. There is a large room of quilts and wall hangings that is just about like a quilt show plus the rest of the shop is filled with antiques. This year I took my camera so I told my husband to take a picture of me in front of the store. A woman crossed the street and asked if I’d like to have both of us in the picture. She’d be glad to take the picture for us. Good thing I let her. The one my husband took had me leaning to the side as bad as a sinking ship. In the store, I bought a book about the Amish to go with the two I picked out last year. This one is A Quiet and Peaceable Life by John L. Ruth.

Once we were back out on the sidewalk, I was trying to decide where to go next when my husband wondered off. A hardware store close by had a reel lawn mower sitting between tillers and mowers. For some reason, he has been wanting to try a reel mower like we both had to use when we were kids. My memory is not so short that I want to return to mowing our lawn with one. Anyway, he was on his way into the store by the time I caught up to him. He asked the price and did his usual "What do you think?" to me. The clerk winked at me, and I replied I thought he wanted it which was as noncommittal as I could get. Simultaneously, I was writing the check, and he was outside putting the mower in the trunk. He was happy. He’d just bought what in that area is probably called an Amish lawn mower and in fact had been used by an Amish farmer twice before he brought it back which should have been a signal that even the Amish don’t find mowing with a reel mower a pleasant experience. First thing my husband did when we got home was try the mower out. He’s happy with his buy, but for some reason I’m going to pretend is unknown to me, he keeps asking if I’d like to try the mower. I keep declining. Reminded me too much of the Tom Sawyer story when he tricked his friends into white washing a fence for him. We have a big lawn.

At noon, we went to the Mennonite owned grocery store on the edge of town to eat lunch in the deli. The young woman behind the counter took our order, the tenderloin and French fries, and told us she’d bring the meal to us. When she ran out of customers, she walked by the booths to pick up empty plates and had something cheerful or funny to say to the diners. When she asked if she could get us anything else, I told her I couldn’t eat another bite I was so full. The meal was good. She replied they aimed to please. A couple young men at the back were just finishing their meal. One of them was a sandy haired man with the beginning of a peach fuzz beard. She asked him if he needed anything else. For instance, a razor? I heard his weak chuckle. I think I found her comment funnier than he did.

We made a pass through the grocery store to buy bags of yellow cornmeal which I’ve done several times now. I store them in my freezer until I use them. In this area, no one uses cornmeal to the extent I do so all the grocery stores stock is small boxes. At the checkout, the woman pulled out a green cloth bag and put the cornmeal in it. She said the bag was free- one to a customer with a ten dollar order. I’ve seen the cloth bags in the stores, but so far have stuck with the plastic bags which I find ways to use later. "So you’re going green?" I asked. The lady said, "No, this is the 25th anniversary of our store opening. The bags just happen to be green."

After lunch, we drove out into the country. The gravel roads have frost balls and ruts here and there, most of which have been filled with a pile of gravel. As long as we watched and zig zagged around those areas, traveling was manageable. At night, those roads may have been all right for horse and buggy transportation but not so good for cars.

First stop was the Country Community Store that has all sorts of merchandise that Amish people prefer like stainless steel pots, black shoes in all sizes, glass dishes and lamp wicks. On the way there, we passed an Amish wedding. What a sight to see. The farmer had built a large shed to use for machinery, but while the building was new, the family used it for the wedding. A tent was set up next to the road. I’m guessing it was for the over flow crowd to eat in or the younger generation. Two wooden boxed in wagons had four shelves filled with the Amish men’s hats for the day. Those wagons were probably the bench wagons that brought the benches for the guests to sit on. Most of the Amish community plus English friends and neighbors must have turned out for this wedding. Cars, pickups and even one sporty convertible with a For Sale sign on the windshield were parked along the lawn. In the hayfield were two block long lines of buggies far enough apart to make room for the line of well behaved horses tied to a large rope that had been attached tautly to two of the farmer’s tractors. The tractors had steel wheels, but the larger one had a cab.

The Country Community Store is in a farmer’s yard. A fenced in hen house sets west of the store. On the other side of the parking lot is a large farm house and garden with growing plants under milk jugs. Two large marten houses at the end of the garden had been taken over by starlings. I’d say those birds loved their accommodations from the cheerful chattering they emitted. Why wouldn’t they? They patiently sang on their perches while they waited for the milk jugs to come off those tender plants so they could swoop down and help themselves.

From the store, we drove to the Kalona Cheese Factory. On the way we watched an Amish farmer plowing his hay field with six horses. I took a picture but the subject was too far away. When I read through my handouts, I was happy to see a picture of a farmer plowing with horses. I’ll keep that to remind me of what I saw. The cheese factory has windows in the entry hall that let sightseers watch large vats filled with cheese curds being stirred. In the store, we bought a package of cheese to eat later that had four kinds in it. The woman who helped us asked if we’d like to try a cheese curd. She pointed to a clear plastic container. I asked how we were suppose to pick the curds up. She said with our fingers then went on to say they were noted for that. I asked, "Eating with your fingers?" "No," she said. "For our cheese curds."

We went back to town to wander through two more shops- a gift store and an antique store, then we stopped by the Visitor’s Center again. The afternoon was warm, and we’d worked up a thirst so the Visitor’s Center greeter recommended we try Yotty’s Ice Cream Parlor. We got a cool drink then sat on a bench on the sidewalk and watched people walk by.

Kalona even smells like spring from the Almond soap in the Visitor’s Center rest room that lingered on my hands, to the hanging baskets of petunias in front of one shop to the flower scented shops. We didn’t get to go in all the stores or see the museum and old village, but next year weather cooperating, we’ll go on Friday or Saturday to see the Quilt show and take in the sites we missed this year.

On the way home, we took off across country and passed several Amish farms. At one farm, two women in green dresses covered with white aprons hoed their garden. They leaned on their hoes long enough to wave at us. I was struck by how clean those industrious ladies looked in mid afternoon. No way would my clothes look that clean after a day’s cooking, cleaning, doing chores and gardening. A large herd of horses were on one farm. That must be where the Amish buy new stock, because all the horses were dark red with black manes. I thought about the long line of unhitched horses at the wedding. They all look the same. I wonder how the owners knew which horse or horses were theirs. It must be because the horses were tied right in front of their buggies. It sure wouldn’t do for me to own a horse and buggy in a crowded Amish parking area. I have trouble finding my gray car in a shopping mall’s large parking lot. At that wedding, not one of those horses had a brand name on them to tell them apart.

How Amazon's Pricing Affects Author and Publisher Profits

Authors and independent publishers are sometimes upset to find that online bookstores like Amazon.com are selling their book at a discount from the list price (the price printed on the book).

For books sold and shipped by Amazon, the fact that Amazon has chosen to sell at a discount to list price has no effect on the amount of money that the author or publisher earns – they still receive their standard payment from their publisher, distributor or wholesaler.

For example, if Amazon purchases your independently published book at a 55% discount through their Advantage program, it doesn’t matter what price they offer to the consumer – you will still be paid 45% of the list price. Amazon is reducing their own profit margin (to undercut their competitors) when they choose to sell a product below the list price. Of course if you are selling books on your own website, then you are competing with Amazon.
 
The books listed for sale on Amazon by other resellers (the "new" and "used" listings you see below Amazon’s selling price) are being sold through the Amazon Marketplace. Most of the vendors who are selling new books on Amazon don’t even have the book in stock – they will order it from Ingram when they get an order. Again, the fact that the vendor is selling below list price doesn’t affect the author’s profit. You can even list your own book for sale in the Marketplace.
 
Many book dealers and individuals sell used books on Amazon.com. When used books are sold anywhere (in online or physical bookstores or at garage sales or used book sales) authors and publishers receive no payment. The practice of selling used books has been around for decades, but large online booksellers like Amazon make the process much more efficient and widespread. There is nothing authors and publishers can do to stop used books from being resold.

One positive effect of used book sales is that it gets your book into the hands of a wider readership – these readers may tell others about your book, buy new copies of your other books, or purchase other products and services from you.

See this article for a explanation of how the Amazon Marketplace works and how you can list products for sale there.
For an explanation of reseller discounts and the role of distributors, wholesalers and retailers in the book trade, see this article.
 

This is a cross-posting from Dana Lynn Smith‘s The Savvy Book Marketer.

Something To Be Said About Creativity

Writers, in general, are a very creative species. We must be to craft such wondrous worlds to draw readers in and keep them there. To that end, this writer has come up with a work around to Amazon’s lack of “Look Inside” [for] my book, Fear Not! 

I’ve put together a sample similar to what a potential reader would find in an Amazon “Look Inside,” including the front cover, table of contents, introduction, first session and back cover, which is available on Scribd.com. Really, the only thing lacking is the option to jump to a certain page, as far as I can see.

Why the work around? People like to “try before you buy.” I know I rarely purchase a book without first taking a peek between the covers. (My Dad actually sits in the coffee shop of the bookstore and reads almost the entire book before he decides to buy it. :o ) There have been enough times where I didn’t preview a book and wished I’d saved my money only a few pages in. That’s why the option to “Look Inside” is so important, especially to Indie Authors.

Will putting a preview out there guarantee more sales? No. However, it might boost sales and that’s good enough for me. When the people you thought would help you on your journey don’t always come through like you hoped, then it’s essential to get your own creative juices flowing to find a way to do it yourself. That’s part of being an Indie Author on The Road to Writing.

 
 

 

This is a reprint from Virginia Ripple‘s The Road to Writing blog.

Art, Craft and Writer's Block

I don’t believe in writer’s block. I know full well there are days when the writing comes easy and days when the writing won’t come at all, but I don’t ascribe the difference to any unseen or mystical force. Rather, I ascribe the difference to the fact that writing is damned hard all the time, and any day when it’s going great is a miracle.

I was reminded of my feelings about writer’s block by a post from Stephanella Walsh, in which she herself talked about coming to terms with the myth of writer’s block. It’s a good post, and particularly so because it admits to change, which is something too few people are confident enough to do.

Stephanella does a solid job of listing reasons why people reach for the “I’m blocked!” excuse, and I don’t disagree with any of them. People have been using the excuse of writer’s block — and the premise: that writing necessarily flows from some hidden spring of inspiration — since the first caveman struggled with the first cave painting.

I would like to propose, however, that there is a basic choice that every storyteller needs to make when approaching their work, and that in making this choice a writer necessarily allows or precludes writer’s block as an aspect of the storytelling process. The choice I speak of is whether or not writing is viewed first and foremost as a craft.

If you view storytelling as a craft — as a mix of techniques and channeled authorial gifts (the stuff you just happen to be good at) — I don’t see how writer’s block pertains. When you write from craft you can say you’re stuck, or you’re tired, or you hate your life, but the idea that your muse is playing coy, or that something that happened in your childhood is getting in the way of your ability to bash the holy hell out of your keyboard is absurd on the face of it — as it would be if you were a ditch digger and complained of ditch-digger’s block.

On the other hand, if you view storytelling as art — as a nebulous, ill-defined process of introspection and pure expression devoid of any compelling need to communicate with the reader, or even to be intelligible — then I suspect that writer’s block is useful in an endless variety of ways. Including, perhaps most importantly, by connecting you in spirit to all the other great writers who sat back in a sunny cafe chair and bemoaned the lonely fate of the truly and tragically gifted.

It’s your call, of course. But if you’re thinking that what you’d like to do is tell stories, you might want to take a long hard look at what your storytelling is in service of. Giving your authorial fate over to the unseen or mystical strikes me as a both a considerable statement of intent and a mistake. Unless, of course, what you’re really interested in is the drama of being a storyteller as opposed to the end product.

 

This is a reprint from Mark Barrett’s Ditchwalk site.

Book Marketing Tips

Our journey to a Midwestern Booksellers Assoc. training session in St Louis last weekend was very interesting. There was a lot of discussion about the digitization of books and how that might impact independent booksellers. More of us are selling books over the web, and the major distributors are starting to carry ebooks, so we’re trying to figure out how all this will work out.

 
As an author/publisher, I’m really glad I’ve gone with Smashwords, who have just signed a contract with Apple to provide content for the new iPad.
 
I’ve been asked to chat a little on book marketing. Since that’s a huge topic, let me focus on the lowly postcard. First, I recommend that you use a 4×6 inch format. This is the largest that can go at postcard rate. Anything larger than that will be treated as standard first class and bulk rates, and be more expensive.
 
Why a postcard? Because bookstore staffs have so little time, it is one of the few marketing pieces they’ll take time to read. Forget sell sheets, press releases, extensive review sheets, and bookmarks. Make your initial contact with the postcard, and send that other stuff if they ask for more information.
 
What should be on the postcard? On the front side just place the book cover. That way the bookseller will have an idea of how the book will show up on the shelves among other books. On the back side: Divide it into two halfs. The one on the left should contain contact info, what the book is about (very briefly), and what are the target markets and how to handsell them. On the righthand side, reserve room for the stamp and the mailing label. Along the bottom on both sides, leave about .5 to .75 inches across the card for the post office barcode.
 
Follow up with email, letters, or phone calls, depending on the size of your campaign. The postcard is like a resume–it’s an invitation to a conversation.
 
By the way, if you enjoy my blog, please consider RSS-ing or email subscribing (look on the right hand side of the home page—scroll down a bit till you see these options).

 

This is a reprint from Bob Spear‘s Book Trends blog.

Coming Soon

Gold and Glory, the second volume in my Mercenaries series, should be available in two to three weeks. Please check my blog (http://andiriel.blogspot.com) for further information (and also for lots of humorous and satirical articles).

Analysis Of First Quarterly Sales Or Can I Call Myself A Real Published Author Yet????

Last year as I was making the decision whether or not to self-publish my historical mystery, Maids of Misfortune, I read blog after blog post that tried to parse the differences among traditional publishers, small presses, subsidy and/or vanity publishers, and independent or self-published authors. While I found little absolute agreement, I was left with the impression that if you self-published a book that ended up being bought primarily by immediate family and friends, you were probably involved in vanity publishing, no matter what method you used.

This idea was reinforced when I read such statements as those by Jane Smith in her blog How Publishing Really Works that self-published books sold on average “between forty and two hundred copies…”(http://bit.ly/6gvvj2) and that “Despite some highly publicized successes, the average book from a POD service sells fewer than 200 copies–mostly to the authors and to “pocket” markets surrounding them–friends, family, local retailers who can be persuaded to place an order.”(http://bit.ly/LRqxM)

Now to be fair, these numbers for self-published books don’t sound so shabby when compared to the statistics quoted in Chris Anderson’s article, A Bookselling Tail, that, according to the 2004 Nielsen Bookscan, “The average book in America sells about 500 copies” and, in fact, 96% of title sold fewer than 1000 copies.”

Nevertheless, once I published my mystery, I became obsessed with tracking the number of books I had sold, looking for that point when I could tell myself and others that I had safely made it out of the vanity press category. Or, as I put it, I wanted to make sure that writing and publishing Maids of Misfortune wasn’t just an interesting retirement hobby. By the way, the fact that every night I can see how many books I have sold that day by looking at my CreateSpace and Kindle accounts is both a blessing and a curse.

The following is a report of the number of books I have sold and the royalties I have received in the first quarter the book has been published (December 1, 2009-March 31, 2010.) I published Maids of Misfortune as an electronic book on Smashwords and Kindle, and I published a print on demand 6×9 inch paperback through Amazon’s CreateSpace. The book did not appear in all these venues immediately, and the book was unavailable for about a week in December when I took care of typos that were discovered after the first printing.

December 2009 Copies Sold Royalties($)
Smashwords 1 3.05
Kindle 27 36.40
E-store 17 90.24
Amazon 2 5.54
Total 47 $135.23
January    
Smashwords 0 .00
Kindle 16 22.40
E-store 0 .00
Amazon 5 13.85
Total 21 $36.25
February    
Smashwords 1 3.05
Kindle 26 36.40
E-store 10 53.20
Amazon 9 24.93
Expanded distribution 16 3.52
Total 62 $121.10
March    
Smashwords 0 .00
Kindle 15 21.00
Estore 3 15.96
Amazon 7 19.39
Expanded Distribution 3 .66
Total 28 $57.01
First Quarter totals

 

158

$349.59

Smashwords 2 1% $6.10 12%
Kindle 84 53% $116.20 33%
Estore 30 19% $159.40 46%
Amazon 23 15% $63.71 18%
Expanded Distribution 19 12% $4.18 1%

So, what does all this data mean? In terms of numbers of books sold, I think it is a safe bet that a good proportion of the books that I initially sold were bought by family and friends, most of whom bought the paperback version. Except for sending out email messages to about 20 people and making announcements on Facebook (where after a year I only have 60 friends-what a social networking wimp I am!) that was my major method of marketing in the first two months. Yet, when I sold my 100th book, a close friend exclaimed, “Well even you don’t have that many friends and relatives,” and she is right.

So, I have to assume that over time a growing number of those 158 books were purchased by strangers. In fact, what I found most significant from these statistics was that over half of my sales were on Kindle. Since very few of my friends and family own this or any other ebook reading device as of yet, this suggests that people who own Kindles found the book in Kindle’s store, felt the $4 price was reasonable, and, after reading the sample, purchased the book. While these numbers are nowhere near as impressive as those by JA Konrath (smile), this data reassure me that the book has a commercial future. See Konrath’s data on his blog, Newbie’s Guide to Publishing http://bit.ly/xGwfa.

Another fact that reassures me of the commercial viability of Maids of Misfortune doesn’t show up in the sales figures, and that is the number of people I know who have bought the book and tell me they have given it to other people to read. While I should be cringing at the lost revenue, instead, this gives me intense pleasure. My secret fear had been that the book would be bought primarily by people who know and love me, but they would feel embarrassed by the book and simply slip it onto their shelves as the equivalent of a batty relative’s ugly home-made pottery. I am sure many authors, no matter what their method of publishing, recognize that fear!

Finally, the numbers also reveal how financially successful the book has been so far. If you consider my costs in publishing the book alone, I have definitely passed the break-even point. My only expenses were $250 for the cover design-which was money very well spent. As I have written about in earlier posts, I didn’t pay for any professional editing, and I did all the formatting (with a little help from my husband) to get the files ready to be uploaded to Smashwords, Kindle, and CreateSpace. I also did the interior design for the paperback as well. None of this would have been possible without April Hamilton’s The IndieAuthor Guide, which was my bible throughout this process, This book is coming out in paperback [this November], do check it out!

Marketing costs are a different matter, and my marketing plan, and how this relates to the different book prices and royalty percentages for each method of distribution, is a subject for a later post.

So, to answer the question posed in my title, am I a real published author yet? Of course I am. Despite my obsession with the numbers, I have always known that success for me was never going to be based on the number of books I sold or the amount of money I made. The recent post by Mark Barrett entitled The Successful Author reminded me of this when he wrote about the “miserable scorekeepers” within the publishing industry and that the “…antidote to all this, of course, is defining success for yourself. And I don’t mean that as a trite observation. Rather, I mean you should have an actual conversation with yourself about this issue and define why you’re writing and what it is you hope to give and gain by linking words together.”

Over forty years ago I defined success for myself when I decided that I wanted to write “happy books” when I grew up (I kid you not, that is what I put under my yearbook picture senior year in high school). I have always had an abiding love for what Laurie King recently called “frivolous fiction”in a talk she gave at the 2009 California Crime Writers Conference, and I have always known that I wanted to write books that drew readers into another world, were filled with characters that made them laugh, and sometimes cry, and would leave them with such a sense of joy that they would want to return to that world again, and again.
 
Five days after Maids of Misfortune appeared on Smashwords and I got my first review, by Anna Drake (someone I had never heard of before then), that ended with the statement “We certainly hope it is the first of many stories for her, as we doubtless will be following the rest of the series with great delight” http://bit.ly/c2SHbG I knew I was successful. Since then, every time I hear from another person that they enjoyed the world of late Victorian San Francisco that I created, that they had come to love Annie Fuller and Nate Dawson so much that they didn’t want to leave them when the book was done, that they can’t wait for me to finish the next book, I know that I am a real published author.

 

This is a reprint from M. Louisa Locke‘s The Front Parlor blog.

Embracing The Fool As A Metaphor For The Writing Life

Whatever you think of the Tarot, the images are deep archetypes and resonate with us on many levels. On April 1st, let us consider The Fool and why writers should embrace it as a metaphor for our writing life.

The Fool of the Tarot

  • The Fool acknowledges he knows nothing and seeks wisdom. Learning is an integral part of life. We are all learning the craft of writing. My bookshelves are packed with books on writing, technique, plot, character building, book promotion and much more – I bet yours are too! I love to learn more every day and share what I learn here. I actually consider learning to be one of the meanings of life itself. We have brains that cannot be filled up, we can keep learning more and more and apply what we learn daily. Wow! That’s incredible. But we only learn by understanding that we don’t know enough.
  • The Fool is ‘the spirit in search of experience’ – isn’t that a great idea to aspire to? The journey to knowledge is long and never-ending. We can keep learning all our writing lives, we can always improve – each sentence, each paragraph, each chapter, each book improves us and our writing. We can explore other genres, new experiences, network with new people and enjoy the journey. So often we rush headlong, desperate for the end of the book we have in progress, whereas we should revel in the journey itself, enjoy the view and the experiences along the way.
  • The Fool is an optimist and naive. Both of those traits are good if understood correctly. Let’s face it, there’s plenty of doom and gloom in the publishing industry. You’ll never get a publishing deal. It’s very hard to get an agent. It’s nearly impossible to sell thousands of books. You’ll never be a NY Times bestselling author. Self publishing is a terrible idea. Why bother with blogging or social networking as no one is listening? …. and so it goes on. But then why write at all! We have to remain optimistic and a little naive about the whole thing. Believe you will make it, whatever your goals are… and stay the course, and you will make it. Life is surprising!
  • The Fool takes risks. Look at the picture – he’s about to step off the cliff! It’s a sunny day in the beautiful countryside and he’s about to plummet to his death – or is he? Maybe there is a little ledge just out of our view, we don’t know. This teaches us to get out there and take some risks – finish that project, write that first chapter, start tweeting, try making a video to say hi, write a guest post for a blog and submit it (bloggers are friendly you know!), try speaking about your book. All these things take courage and are a risk – to your mental health if nothing else! But they are worth it over time.
  • The Fool is alone but also has a companion. The man is alone but has a little dog, his friend along the way. The writing life is alone -only you can write those words from your mind. But there are also ways we can support each other and be companions along the way. Find yourself a writing group, online or in real life. Network with other authors online. This is brilliant as you choose when to be present and you will always find someone to talk to on sites like Twitter – just jump into the conversation.
Can you relate to the Fool?

Image: Flickr CC N0cturbulous

This is a reprint from Joanna Penn‘s The Creative Penn site.